|Small Business Information|
An Example of Business Automation - eCards with pizazz
The last time I spoke and went into a bit of detail on business automation. Today I would like to give you some details of how I actually used it personally so you get to see first-hand what I wanted, how I went about doing it and finally executing it.
Last month was Christmas. Of course, having a lot of customers, friends, family and associates I wanted to send Christmas greetings and/or Holiday wishes. So I thought about this and came up with the following criteria.
1. I wanted to send greetings to approximately 130 people. These people are in my email list.
Armed with these requirements I went about searching the Internet for a suitable application (of course, why reinvent the wheel?). Guess what? I didn't find any. Yes, there are a lot of e-card places out there but tell me which one will match my criteria above?
So, I decided to write a little "system" for myself. The "system" took me 3 hours of development and 1 hour of tweaking. When it was done and tested, I launched it. It took me 5 minutes to send the 130+ cards out. Here's what it did:
1. Allowed me to select groups of contacts based on criteria I provided.
Not bad for four hours of work. I was happy to say that from all the emails that my contacts received (some did not because of Hotmail accounts - lesson learned), 100% clicked on the link, visited my web site and sent me thank you's, reciprocal greetings or just general comments.
Needless to say I was happy because it saved me hours in going out, getting cards, personalizing it, mailing it etc. etc.. With this "system" I not only saved hours but will continue to save them every time I use it.
Can this system be extended? You bet. My plans are to extend it to start creating gentle reminders to me on special "anniversary" dates of my clients, friends, family. This way, I will let the system do the work from my "working" list. The ultimate idea would be to create a system that would automatically allow me to stay in constant contact with my contacts. Something every business should be doing anyways. talk about a win-win situation.
Would you like to take advantage of my handy "system"? Send me an email and I can see how we can set you up.
Marketing Your Small Business with Success Stories
-- The One Pager Shortcut Series --
Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds
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Batting Cages Business - Making Profits With The Swing Of A Bat
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Private Investigator Tactics
A Private Investigator is a professional trained in the art of investigations and surveillance. Otherwise known as Private eyes or, these professionals are for hire 24 hours a day 7 days a week. Many investigators have backgrounds in CIA, FBI, military, special forces, police, and government. I assume you all have heard of the famous Sherlock Holmes, and his trusty side-kick detective Watson. They were a type of private investigator. Today's private investigators use modern technology along with investigator training to serve the public and attorneys, police investigations, insurance investigations, and so much more.
Secrets of Cleaning Truck Trailers in Your Fleet from a Veteran Truck Washer
Cleaning the trailers towed by big trucks is not easy, those big forty-foot to fifty-three foot boxes are quite intimidating up close when you are holding nothing more than a brush and pressure washer gun, looking at a soap bucket. The hardest thing to do is to clean the back doors of trailers because they get really greasy from all the debris and stuff the truck has driven through. When they run through bad weather areas, they get even dirtier. Pay special attention to rear doors on trailers. Sometimes you'll have to brush them twice. You may even have to do them three times until you get them right. Use a harsh soap or degreaser and watch for left over dirt around the tubular bars that act as the door locks and sealing mechanism. Now on the top of the sides of the trailer you'll have lots of soot if you have a tractor that's been leaking or maybe has a small oil leak or an exhaust problem. This leaves this big exhaust stain down the side of the trailer from the exhaust stack on the tractor. This is a problem because it is hard to clean and you need to clean it. So sometimes you will have to stand on top of the tractor and brush downward. This is done because you cannot get enough leverage from the ground. You may need to pour cleaner directly on your brush or you may need to put cleaner directly on the sides of the trailer. You may need to do both. Make sure the brush is really wet and then set the nozzle on the spray bottle for a steady stream. Spray with the wind and shoot the spray up to the top of the trailer and kind of saturate it a little bit. Then brush it. Now it should be able to come clean. Make sure you rinse really well; otherwise you'll have soap streaks running down the sides. These will be black soap streaks because they will have some of the exhaust mixed in with the soap.
Combating Over Regulation of Small Business
Many small businesses do quite well due to the blood, sweat and tears of their proprietors. Unfortunately in doing to well often you find that the competition uses the government to attack you. They do this by complaining to various local agencies about how you are not following certain rules, such as the dumpster out back has broken hinges on the doors or that your handicap spot in front of your store is fading? Often they will even make stuff up simply to get the enforcement folks out there who will start to go through your business with a fine toothcomb, we all know what that means, they will indeed find something wrong and you will get a fine of some type. This general harassment is so common that it takes its toll on the small businessperson.
How Your Habits Control Your Small Business Success
Habit: A consistent behavior you perform so frequently that it is automatic.
Politics, Environmental Rules, and Mobile Car Washes
During the California Recall Election, I was very interested. Without getting into the political scene at all; my entire company, The Car Wash Guys, and all our staff and franchisees were closely watching The California Recall and Election. Why you say? Why would a National Car Wash Franchising Company care much? Well we have some friends of past days who were very much involved there. See some of these articles and find out how we were assisted in our early company years by Mr. Tom McClintock (Rep) of California who was running a very close third in the election with the fastest moving up numbers in the polls. We all wondered would it be The Terminator just like in the movies? Arnold Schwarznegger, who promises to terminate bureaucracy or will it be Mr. Tom McClintock? We did not believe that California will choose more of the same regime or elect Mr. Bustamonte. Tom McClintock's assistance to our company when we were the smallest of small businesses helped us from bureaucracy and un-ethical competition. To this day he continues his ideals and does not waiver on issues.
How to Use Graphs and Charts in Your Business Plan
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Presentations and Sales Automotive Detailers
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