|Small Business Information|
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.
One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?"
? Have you ever stumbled over your words when asked what you do?
? Have you ever received the response, "Oh, I see", followed by silence?
? Do you ever feel as though you do not know what to say about yourself?
I am reminded of the 'elevator speech theory' (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do ? what would you say, and you have only until the elevator gets to the bottom?"
I have personally struggled with this at times, and equally have found that when I get it right, results flow ? which initially could be as simple yet important of getting more time to converse with the person asking the question of you.
A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton.
This FREE workbook, which can be accessed through globizdev.com details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept.
By using the techniques within this FREE publication I have been able to clearly articulate what I do; present an 'elevator speech' concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers ? all of which has led to an increase in revenue.
The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:
1. Develop a core marketing message
2. Learn to 'say' your core marketing message
3. Develop an executive summary for your business
4. Develop a set of marketing options ? web, print, speaking, writing
5. Refine a range of sales techniques for your business
Will the Marketing Plan Workbook guarantee your success? Of course not ? your success is up to you.
From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.
Get your FREE Marketing Plan Workbook at globizdev.com under Additional Resources For You.
Promote yourself more successfully meldunn.com.au
Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.
We offer a range of services including:
? Proposal and tender development
? Technical assistance
? Research and strategy development
? Quality review of submissions
? Market entry support
? Partner identification
? On-ground representation
Global Business and Development Solutions Home
How to Start a Carpet Cleaning Company
Opening a carpet cleaning business is a great way to earn money as your own boss. This is a relatively simple business to start, with low overhead, and little experience required. Start up costs can be minimal, if you shop around. Additionally, there is a steady market for quality work.
Incorporating a Small Business: S corporations versus C corporations
If you've been considering incorporating your small business, you've probably been confused about the difference between S and C corporations.
Q and A: Personalized Birthday Cards from Paul Leonard
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when you're rushing to send birthday wishes. While nothing can beat a personalized poem to add that extra touch of thoughtfulness, we can all agree that in this busy world, any connection we can make with each other, even just to say "Thinking of you," is worthwhile.
Motorizing for Profit - The Craftsmen Have Left the Building
In the summer, I can't drive two blocks without seeing the activity of the construction industry. Road contractors, house builders and landscapers are everywhere.
Boat Hull Cleaning Procedures for Owners and Detailers
For really tough boat hull cleaning you will need to break out the acid. Muratic acid is the best for this. You'll want to have a 50/50 mix of muratic acid of 6-8% concentrated (12% is the highest concentration you can legally buy over the counter), water and a good strong sprayer. You can purchase muratic acid at Wal*Mart, K-Mart, Pool Supply Stores, Home Depot, Lowe's, Van Waters and Rogers Chemicals. Sears Craftsman makes a nice strong sprayer or try a local store for another brand of commercial pump-up sprayer.
Too Many Lawyers in Franchising Today
Attorneys and Lawyers are ruining the franchise industry. It is too bad too, because franchising represents over 400,000 businesses in our country and accounts for just over one-third of every consumer dollar spent in this country. By over regulating and over lawyering the industry we are weakening our free markets and suffocating our up and coming entrepreneurs.
Overcoming Your Biggest Competitor
Before you read any further in this article, I'd like you to take a moment and write down who your biggest competition is.
How to Profit from Business Consulting Opportunities
Business consulting opportunities might be just what your are looking for in a home based business.
Tell Me The Reasons Why I Should Believe You?
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?
Asphalt Paving: Striping Your Parking Lot
As you may already know, asphalt paved parking lots do need maintenance from time to time. One known asphalt paving maintenance technique is to have your parking lot re-striped to add a nicer look to existing asphalt paving properties.
Small Business Franchise Opportunities
Many businesses offer small business franchise opportunities. There are many things that are needed for a small business of this kind, but the rewards are great. Franchising allows you to take on a proven and marketable brand and logo, without having to go through the time, effort, and money to build a name or a reputation.
Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had
There is a rather famous true story called "Acres of Diamonds".
How To Start A Blind Cleaning Business Quickly And Easily
Starting the blind cleaning business is one of the best marketable business ideas you could latch on to. If you give the requisite amount of time and dedication, there will be no cap on your earnings. No wonder, there is pleasure unlimited in being one's own boss. A lot of ambitious people like you have made successful entrepreneurs of themselves, as they mastered the principles of a successful blind cleaning service.
20 Great Ways to Market Your Business Locally
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service. The following are twenty ideas to get you started.
Franchise Buyers Lying On Forms
The Federal Trade Commission which governs the franchise industry thru the franchise rule, which enforces Franchise Disclosure laws seems to think that consumers need to be protected even when they lie. Often The FTC takes complaints from consumers who claim they had been ripped off or lied to from someone selling a Biz-OP or some corporation, which sells franchises. The Federal Trade Commission will not admit that at least two-thirds of the incoming complaints are made in falsehood by consumers; as a participant in the industry I can safely say that much misrepresentation comes from the buyers side and not from the sellers.
Dealing With a Crooked on the Take Government Worker
Many government department heads are on the take. Oh they'll jump up and down and swear legitimacy, but it just is not so. Over one-third of Americans will lie to a small business owner to save $2.00 and that same one-third of our population works in government. I am not condemning anyone, merely pointing out fact thru observation and 27 years experience dealing with governmental department heads. Now then two-thirds are honest and would never think of defrauding the public or taxpayer. We are not talking about those fine folks in government in this article. We applaud their public service even if half of them are totally inept, they are not crooks, so let that be known right here.
Getting Grant Funding For Your Nonprofit Organization
Do you need grant funding for your nonprofit organization? If you do you are most certainly not alone in your needs. This combined with the fact that because of regular government budget cuts there's not as many federal dollars available as there once was. And because of our current economic recession foundation dollars are down as well. What you now have are some serious concerns facing your nonprofit organization.
Do You Need the Help of a Virtual Assistant?
Running a business, whether large, small or in your home, is full of challenges. Getting the day-to-day tasks completed, e-mail, faxes and telephones answered, bills and statements sent out, reports run, schedule updated, travel arrangements made, marketing pieces and website updated, as well as a plethora of other tasks, can be downright daunting.
Making Your Purpose Your Business Step #2- Getting From Point A to Point B
In my previous article, Step 1, your challenge for the month was to research where your passion lies. Based on your research you might have discovered that self investigation can lead us to two places; either we find out our answer or we realize we need to ask more questions to get that answer.
Small Business Opportunities Magazine Business
A Small Business Opportunities Magazine is one of the new small business opportunities opening up everyday. More and more companies are looking to outsource for basic services, cutting their budgets in the process and increasing profits. With this happening globally, the small business opportunities available are increasing. This process will only benefit the company's bottom line, but will also open the door for more employees to own their own businesses and take control of their lives.
|home | site map|