|Small Business Information|
Smart PR Tactics for Small Businesses
Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing:
Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.
Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.
Market your business service or product in the corporate fashion with mat features to print and online newspapers nationwide at half the price. A young service like Points of Persuasion Syndicate provides PR preformatted newspaper features free to editors nationwide. Their columns get printed exactly as written when the mentions are subtle and useful for the publication's reader. These trademarked, non-copyrighted features are picked up regularly by suburban daily and weekly papers, and remain on P-O-P-S' editorial website for six months to a year for instant downloads.
People talk of Public Relations as free compared to the expense of advertising. PR is never free but used strategically, it is more believed than its more costly brethren. Each time a placement is made your business is getting the endorsement of the editor of the publication, or host of the radio and TV show. The public depends on these consumer advocates to help them make the decisions important to them and their families.
Myrna Greenhut is currently president of P-O-P-S, a service designed to supply incremental PR impressions for companies, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.
Time to Sell your Restaurant? Some Advice from Restaurant Consultants, Inc.
As a specialist in getting restaurants open, it is surprising how many people ask, "How can I get out of my restaurant?" Reasons for this question vary greatly, from a death in the family to a merger with another firm, to the end of a lease.
Pressure Washing Graders and Tractor Motors
When pressure washing heavy equipment each piece of equipment has a slightly different procedure to ensure efficiency. When a pressure washing company is bidding such jobs by the piece of equipment instead of the hour, they must be cognizant of this so they can maximize profits. Loaders, backhoes, bull dozers and scrapers are all cleaned slightly different. Anyone who has been in the business a while and cleaned heavy equipment has indeed found ways or short cuts to improve their speed and efficiency.
Leverage The Power of Publicity For Your Small Business
Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. You may have the best products your field, but you cannot expect your business to breach the million-dollar mark in sales if only the people in your street know about it. Some entrepreneurs start doing promotions only when their businesses are up and running, while some market their business even before the products or services are fully launched.
An observation while returning home from a seminar: Getting away from the everyday allows room for analysis and new thoughts. Stimulation while away from the everyday energizes analytical and concept ional thinking.
Small Business Opportunities And The Tens
You may find this Newsletter a little long winded but it's for a good cause: It's all designed for Your Success!
Perfecting Your Pitch
Why should you describe your business to others in 5 to 10 seconds?
Employee Relations Manual Sample Outline
Most smart entrepreneurs and all large corporations have Employee Relations Manuals. Nearly all businesses with over five or more employees have some sort of employee manuals but not all have Employee Relations Manuals for their managers. It is important in today's litigious lawyer trap to have a good policy in place to protect you from a bad decision or improper handling of an employee situation by a manager. All too often a minor incident can lead to a problematic situation and end up in court, union arbitration or a hefty fine from a government regulatory agency which often tend to side with the employee, regardless of fact.
Three Ways to Add Leverage to Your Small Business
Remember those drawings from science class of how a lever works?
Franchise Companies Come and Go
Each day we hear of companies entering the franchising industry. This is good news for America, right? Well, yes and know. Yes, because franchising is the closest thing to the spirit of free enterprise as any other method of doing business and because franchising offers small business people advantages that they would not normally have in pursuing their American Dream. However it is unfortunate but true that the average Franchisor failure rate is 5:1 in five years. Meaning they are gone out of business in that short amount of time. This is horrific news really. Why is this? Well most often it is due to over regulation, junk lawsuits, under capitalization or greed. Having played in the franchising industry I have seen it all.
SBIR - A Nice Add-on Business
If you are a small business and qualify to participate in the SBIR program, it is a natural enhancer to your existing business. If you are small enough you may be able to start a company using SBIR funding, but you will soon come to realize that if your sources of income are not diversified (with SBIR being only one source) you might fall victim to funding cycles and no income. Although the Government provides funding to spawn technology its dual mission is to help that technology grow into viable commercial technology. If you can not bring your SBIR funding to fruition via commercialization, then you may find yourself receiving less and less funding as the years unfold.
Five Simple Software Tips for Small Business Owners
The start of a new year is a time for a clean start. Resolutions are made, you clear your files of last year's paperwork, and you swear you are going to start the year off keeping your financial house in order.
Success & The Nature of Things
The story is told of a tiger chasing some goats to catch one for dinner. During the chase the tiger is injured and as she is dying, gives birth to a tiger cub. The goats had never seen a baby tiger before, so they stopped running to watch and decided to make the motherless cub a member of the goat herd.
Speed Kills on the Web!
I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And these were companies who burnt through significant amounts of capital (in the millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market.
Outsourcing and Virtual Assistants: Small Business Saviors
Work smarter, not harder
Accounting Methods ? Cash and Accrual
When starting a business, you have to determine the method you are going to use for accounting and paying taxes. The two choices are the cash method and the accrual method.
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
From Birth to Death
Your product is dying. With the same inevitability that we humans move ever closer to death, so does every software application move towards its eventual demise.
The SBAs Savviest Program
Forget everything you've ever heard about the U.S. Small Business Administration (SBA). The negative connotations may have been warranted in the past, but the SBA is different these days. The SBA is worth every penny of its more than $22 billion budget on the basis of a single program alone: the SBA 504 Loan Program for small business owners who want to acquire or develop their own facilities.
Are You a Small Business Casualty?
When a person knows and knows not that he knows. Teach him.
4 Areas Where Your Business is Losing Money
In my 18 years of consulting I have heard it all. Everything from competition to managed care as reasons why it's hard to create the business of your dreams. New customers are needed to keep any business going but it is how you and your staff manage these customers that determines your success in business.
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