Traffic Building Information |
|
Importance of Keywords - Wrong Keywords Means No Traffic!
If your new to the internet marketing world, you might not understand how vitally important choosing the right keywords for your website is. Most people who put up a website (designers included) don't realize that the right keywords on your website will improve your search engine rankability. When a person goes to a search engine like Google or others, they type in a word or phrase that they want information on. This is what we call a keyword. For instance if the person was looking to buy a new golf club, he might type in 'golf clubs' or 'golf shop' or another variation. So if you were a golf store you would want to have those and other related keywords within your site. So what if you understand the importance of keywords but don't do any keyword research? Instead you simply think about your product or service and come up with keywords that you think people will search for? At first this might sound like a good idea but in reality you risk losing many potential customers. What do you think happens if you pick a bunch of words or phrases that people aren't actually searching for? Or you don't think of all the hundreds of other keywords that relate to your product or service and therefore lose potential clients? You might have the best of intentions when thinking of your own keywords, but it's better to do a thorough keyword search before beginning any website project. There are a few different places that you can perform these keyword searches. 1. Wordtracker is a great online tool found at www.wordtracker.com You can sign up for a free trial to test it out. This is the most thorough keyword research tool that I have found. You can easily find several thousand related keywords in one search. I created a free ebook that you can download that will help walk you through all the steps of doing an in depth keyword research with Wordtracker. You can download it at http://www.westmarketing-design.com/wordtracker.pdf 2. Overture is actually a paid per click advertising center, but they do offer a keyword search tool if you can find it. They like to move it around a lot so it doesn't get too abused. As of this article you can find it by going to www.overture.com then clicking on 'advertiser center' in the top right corner. Then under the tools table on the right click on 'keyword selector tool'. This tool is similar to the one at wordtracker but does not give you as in depth a search nor as many options. It is still good though to use different resources so that your making sure to get all the related keywords you possibly can. 3. Teoma is an often overlooked place to also gather keywords. It is actually a search engine of its own, but has a cool little feature that can help you choose more keywords. When you type in a word or phrase to search it also gives you two sections on the right hand side that can help you out. The first is 'refine' which shows related keywords to your search that you might also want to search on. These are extra keywords. You can keep clicking on the keywords in this section with each new page offering more related searches. The second section is called 'resources' which provides websites that have gatheres links on your specific search topic. This is great to see what kind of competition you got going and check out what works and what doesn't. So there you go, three ways to conduct a really thorough keyword research. Leah West
|
RELATED ARTICLES
How To Build Trust and Sell More Products! If the headline is what gets them there, then it's the *proof* that keeps them there. Follow closely... The Most Useful Way To Utilize Traffic Exchanges If you advertise through click-exchange traffic programs or GPTR programs, then you should have an idea of what a timed visit is. Basically, people have to view your page for a certain amount of seconds before they can get credit and move on. And that certain amount of seconds is all the time you have to catch their interest. Lets average it out at 20 seconds that your visitor has to view your site before they can move on so you need to catch them by creating a what is known as a... Build Links, Build Business Increasing your online business hinges on your ability to optimize your web page for the search engines. While different search engines look for different things, some of the larger and more popular search engines such as Google and Yahoo, look for keywords and links. Keywords are important because the Internet is made up of words; however links are just as important because they allow the search engines to weigh your web page in terms of popularity, so to speak. A 4-Step System for Uncovering Hot Niche Markets Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit is probably at the top of your "to-do" list. The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from. 7 Top Ways to Avoid Link Theft If you have a link directory on a website, how do you stop link theft by sites that don't link back, or trick you into thinking they do? Increase Online Traffic with Directory Listings Some of the best advertising available online would be getting listed in directories. This doesn't mean submitting to search engines. If you write quality ad copies and build a quality site; the important search engines will find you. How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program. How to Quickly Gain Traffic to Your New Web Site Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad? Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again! So, you've added Adsense to your site and you are getting a few clicks. You could be thinking to yourself, How do I get a massive amount of visitors to bump up my earnings? If you're anything like me, you hear those stories about webmasters that have added Adsense and are already earning five figure incomes per month, and you start to see the dollar signs. How to Build Web Traffic Daily.. How to Build Web Traffic Daily Using a Link Stategy to Promote Your Website One of the most important steps you can take in promoting your website is to develop an ethical linking strategy. In fact, the number of relevant links to your web site has a significant impact on your search engine ranking. There are two main areas to keep in mind with building your links pages. Reciprocal Links: Look Before You Link A reciprocal link is when a web site links to you and you link back to them. Secret to Increase Traffic from Banner Exchanges Introduction Where Do You Get Quality Content? There are three main sources for you to get the content you need. Free Traffic Course - Day 8 If you have any experience of work with your web site, then you know how many changes must be done on the web site to meet with new demands of Internet market. Sometimes these changes may be tiny, like adding some keywords to your text, but if you are not a programmer, you cannot do it. Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits What is cross promotion? To Create a Perpetual Traffic Generator What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? Online Guru or Scam Artist: How Can You Tell? You want to start your own online business. You want the financial independence from corporate America. You want to pursue your dreams. You need help. Who do you call? Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online This is the first article of a three-part series. I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com (you can read more about PWC, including a testimonial from the owner of PWC, on my Web site, http://www.writingusa.com) Search Engine Submissions That Boost Link Popularity! "Submit to 10,000 Search Engines" or "Submit to over 200,000 Search Engines". This kind of ads should attract customers. It looks great to submit to so many search engines. Submission software is offered that helps to submit hundreds of websites to hundreds of search engines during several hours. What is a realistic, possible result of all these nice tools? The achieved link popularity is near Zero, but the mail box is filled by the autoresponders from the mass of FFA (Free for all) search engines. Which Search Engines count? Only a few of the many search engines really count! 99,9 % of all those who go on-line to find something use one of the 18 top search engines. Scrub The Web provides this information in it's member area. Yahoo, MSN Search and Google are the top three search engines according to Alexa Ranking. Alta Vista and AllTheWeb ? also famous search engines - belong to Yahoo and are supplied by Yahoo. If Link Popularity of a website is measured by the services that provide this information, only the Link Popularity of a website at Google, MSN, Yahoo, AllTheWeb, Alta Vista or Hot Bot is displayed. This shows that only a few search engines really count for Link Popularity. It is not necessary to submit to thousands of search engines, but to the few important search engines in the right way. Manual work instead of automated submissions Yahoo search demands that a submitter of websites has to be logged in a Yahoo email address before the submission can start. Submitting to MSN is only possible after typing of a code that is presented in a window. Google says that it is not necessary to submit a site to their search engines. Their spiders crawl the web and can find the websites. Google offers anyway an Add URL page and does not penalize repeated submissions. It seems that Google Sitemaps is a recommendable tool for webmasters to improve the chance that websites get indexed. Submissions to directories Submissions to directories result in good quality links to the website. The Open Directory Project is the most important of all directories. It is very difficult to get a site listed in this Number 1 directory. Repeated submissions are necessary. Google favours websites that are listed in The Open Directory Project. The Yahoo Directory comes next but it is expensive. The websites of vilesilencer and trendmetrix list hundreds of good directories. A lot of them are free and of high quality. They are spidered by the major search engines. This high quality links are not only good for boosting the Link Popularity, but of the Google PageRank. Quality counts The conclusion is that only the quality of the links counts that can be gained from search engines and directories to the website. Submissions to thousands of search engines are a loss of time and resources. Most of the work has to be done manually. Good results can be achieved, but it is a question of time, rather in months than in a days. |
home | site map |
© 2005 |