Traffic Building Information |
|
Seven Red Hot Tips for Linking
1. Vary the keywords in your link 'anchor' text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly each time and by doing so you can cover more of your targeted key phrases. This approach can help your site rank for many keywords rather than just one or two. If you do only provide one product or service on your web site it is still important to vary anchor text. If you sell 'blue widgets' then you could also use link text like 'cheap blue widgets' or 'blue widget store'. This means your links take on a more natural feel and are much less likely to be penalised or filtered out by search engines for being 'fake links'. 2. Set up your link information differently - create a link in context Typically people set up their link information in a very similar way, however you could offer your link information with the hyperlink inside the description instead of at the beginning. Imagine this is a description about your web site on a partner's link page. Instead of a typical hyperlink followed by a description you could write a sentence describing your web site and then place "your descriptive hyperlink" inside it. One reason for doing this is that it reads more naturally and search engines may value the link higher as it reads more like a narrative. Many webmasters will be happy to accept this style even if some do not. To cover yourself offer the link in context as a second option along with your regular link information, that way if some sites can't support the layout you still get your link. 3. Vary where your links point Try to vary where link partners point to on your site. It's fine to have the majority of links pointing into your home page, however it can be beneficial to have some links pointing to other key pages on your web site as well. Taking this approach balances out your linking and can help raise the profile of more pages on your web site. 4. How to find potential link partners from your competitors If a web site links to your competitors it may also link to yours, and in order to find these potential link partners you can use search engines. Not so long ago Google was useful for getting a lot of back link information about a site. Recently Google's back link data is a lot less forthcoming and it now tends to show only a tiny percentage of the sites that are linking combined with a lot of internal link data. Whether the few web sites Google shows us are the ones it finds important or whether they are in fact red herrings we cannot say for certain. I would assume the latter. Currently Yahoo is a better portal to check for backlinks. To generate a list of linking web sites on Yahoo simply go to http://www.yahoo.com and type the following into the Yahoo search bar. linkdomain:www.mycompetitorwebsite.com This will deliver up to date link information as read by Yahoo. The only downside with the information is that one site may appear many times if it is giving multiple links. 5. Alternate your description text This is often overlooked, but there is no real advantage to be had if the description text supporting your inbound links is always identical. To avoid the possibility of a description ever being seen as 'duplicate content' alternate it when you can. If you combine it with varied anchor text [as in tip 1] you're heading in the right direction. 6. Link to good related content from your web site It seems like an obvious thing to say, but with so many people caught up in link exchanging you sometimes wonder if we're losing site of the basics. If you have something useful to say on your site and can back it up with a useful link to another web site then do so. Not every link has to be reciprocated. This resourceful linking will allow your visitors to read around the subject. Linking to informative related content is useful for visitors and search engines quite like it too. 7. Seek out directory links Links from good web directories can be some of the best links you can get for your web site. Aaron Wall has a 'directory of directories' at http://www.directoryarchives.com where you will find a great selection of search engine friendly directories. Some of the directories are free to get listed in whilst others may charge a fee. Gareth Davies is a web design consultant based in London, UK. For information on web design services please visit http://www.garethsketty.com or if you have any questions about this article or its contents please email Gareth at garethsketty at yahoo.co.uk
|
RELATED ARTICLES
Get More Web Site Traffic From Search Engines Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engines? A Disturbing Trend in Reciprocal Linking In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement. Dont Be A Reciprocal Linking Turkey! I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn't needed him for awhile). Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable. Steer Clear of the Internet Traffic Jam Yesterday, I got stuck in a traffic jam. It wasn't the first time and unfortunately won't be the last time! 5 miles of bright beaming red tail lights flickering in my eyes. Just the thought of it makes me kind of nauseas. Especially, when all I was trying to do was go to the grocery store to pick up a gallon of milk! 13 Steps to Increasing Your Link Luck Link development can be an absolute nightmare. It takes up most of a marketer�??s time and the yield isn�??t always what we originally hoped. Worrying about PR, one way inbound links, triangle linking, where to find quality sites to exchange with, it�??s all just a huge headache. To be honest, there�??s no real way to wash your hands of it, unless you have a huge budget for purchasing text links or to hire someone to do your linking for you. So here are 13 ways to increase your linking luck. They require a little bit of effort, but executed properly, these steps will only bring your site success. The Best Website Traffic Sources You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses You may have heard many times, that getting the e-mail addresses of your website visitors and following up on them can spark up your sales and unleash a tsunami of orders. A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1 There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. What I am talking about are the "sharp" practices engaged in by people offering all sorts of dubious marketing plans. How to Drive a Stampede of Laser Targeted Traffic Using Postcards How would you like to make $4 for EVERY visitor who hits your site? How about $8? Would you be interested? Linking Your Website To Others Around The World Finding quality traffic though effective website promotions is the number one area all website owners deal with on a daily basis. There are many advantages to linking your website to others around the world. There are marketing companies that have various ideas on how to increase your exposure. One of these ideas is to increase exposure to your site by having over 750,000 incoming links from websites around the world. The sign up process can be accomplished in as little as five minutes. I have found most website owners are extremely knowledgeable about their product but lack the knowledge to properly market. How to Build a Website that Get Free Traffic How to get FREE traffic and vistors to your website without spending advertising cost? The answer is to get good search engine ranking. But how to get your keywords ranked high? Here is the process you can follow for every web page: Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders If you are only looking at Search Engines too send Visitors to your Online Home Based Business Web Site then you are missing out on 6 other Key Methods of Traffic Generation. With these 7 Traffic Builders anyone can create a Swarm of Laser Targeted Traffic to their Online Home Based Business Web Site. Increase Online Traffic - What NOT To Do Since everyone is so obsessed with ways to increase our website traffic (and of course we should be) people often are quick to jump at anything that might help. We are always talking about ways to increase search engine traffic. But, what about what we shouldn't do? The following I'll share a few tricks that you shouldn't be doing. Why Resources Added to a Web site Increase Revenue! There are literally billions of Web sites online now offering all types of products and services. Some succeed brilliantly, while others fail miserably. Get More Customers ? With Less Work! A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they'll get more customers. Using Traffic Exchange Programs Part 2 (Continued from Using Traffic Exchange Programs Part 1) Be Number One The trick to making it REALLY big on the internet biz channel these days is to become an authority. It doesn't matter what the subject is, if you are THE authority on it, you'll be making money in no time! Traffic Exchange Primer Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and the exchange process is easy to put into action. First, you join a traffic exchange program that includes individuals with websites to promote. Next, you set up the website you want to promote. Finally, you visit the websites of the other members and they visit your website in exchange. Turn Content Into Traffic As the saying goes in the business world "The Customer is The King" I would like to say that in the internet world "Content is The King." 7 Steps To A Powerful, Useful Reciprocal Links Directory The Problem |
home | site map |
© 2005 |