Traffic Building Information |
|
Triple Your Traffic with Top Keyword Strategies
Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only "Phase One" of the process. You must also make the most of the keywords you have. Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me. Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward: 1. Set Your Sights on Attainable Keywords If my log furniture site was competing for the word "furniture", I would be competing with the "big boys". While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing. Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable. The number "5000" next to a keyword in Overture's search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment. For example, the term "log bed" is searched for 4673 times per month on Overture-powered sites, while the term "log furniture" is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for "log bed" for the past month, but "log furniture" has been a harder nut to crack. As of this writing I am number #18 for "log furniture", which is not where we want to be but a whole lot better than where we used to be. 2. Choose the Best Keywords for Targeted Traffic As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for "log cabin" were finding the site than those who were looking for "log furniture" or "log beds". We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before-not to mention a much better conversion rate. What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us. You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money. 3. Optimize Keywords Within Your Website Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could. You'll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page-or second-for your desired terms. 4. Reap Good Results with Resource Boxes This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience-this matters. You'll also want your top terms in the resource boxes for any articles you post on the Internet. 5. Rotate Your Keywords When You Reach the Top When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That's what we plan to do for Log Cabin Rustics. Once we solidify our standing for "log beds" and get to the top for "log furniture" on Google, we plan to focus on "rustic furniture"-a term with 17760 Overture-powered searches per month. Only Part of the Story We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy. But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap's free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice. Copyright 2005 Log Cabin Rustics Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990's. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/ Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.
|
RELATED ARTICLES
10 Tips on How to Increase Your Website Traffic Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new website. That that was a fact I already knew, just like many other Internet Marketers. However, that article was the needed inspiration I needed for me to make some changes with my daily online business habits. To Create a Perpetual Traffic Generator What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? Top Ten Ways to Promote Your Website When the Traffic Dries Up Even the best websites with the best marketing plans can run into some problems with traffic every now and again. However, if this happens to your website don't worry because there are many different ways you can boost traffic with just a little effort. Consider the following 10 suggestions to re-gain your customers and boost your traffic. The Power of Link Popularity Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them down your self. Costly Link Exchange Mistakes and How to Avoid Them When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites. Read the following ways to avoid making those costly link exchange mistakes: Higher Website Traffic Conversion Made Easy In 1993, on a moon lit, warm summer night, I was surfing the Internet attempting to discover what successful sites had in common. I was really hungry to find out the secret ingredient of websites that were making it big. 4 Ways To Use Quality Content To Increase Traffic To Your Website There are multiple ways to drive traffic to your website. You can use pay per click, search engine optimization, email marketing, ezine advertising and many more. Got Traffic? Here's what your website must have to get lots of traffic - links pointing to your site. The more you have, the more traffic you get. Simple Steps to Increase Traffic to Your Website Every website owner wants their website to be popular; some just might not admit to it! To increase traffic to your website, I suggest the following to start with: TARGET PRACTICE - Generating The Website Traffic That Matters But a mere increase in the volume of website traffic is not the end all and be all of a successful marketing campaign online. There are countless instances of sites garnering thousands of visitors a day, with not a single sale to speak of. Surely, there would be something wrong if a marketing strategy is purely focused to increase website traffic. Publicity Tips to Get More Traffic to Your Web Site Web sites are on my mind, since I just updated mine. Now, I am in the process of publicizing it. As my search engine marketing (pay-per-click) costs are soaring, I have been looking for ways to get free traffic to my site. Perhaps these tips from my research can help you increase traffic to your Web site: Website Traffic: 10 Blazing Secrets To Increase Your Sales The more traffics you get at your website, the more your chances of making a sale increases. 7 Ways to Drive Traffic to your Website If you sell products or services, chances are you have a website promoting these products and services. All website owners are looking for fresh ideas on how to get qualified visitors to their website and convert these visitors into buyers. How To Appear in Googles Local Search Results Google doesn't only exist at http://google.com/ - Google also has local versions, such as http://google.ca/, http://google.com.au/ and http://google.co.uk/. Each of these has a selection below the query entry field that allows the user to select either 'search the web' or 'search pages from '. If the visitor selects 'search pages from ' they will only see results which Google judges as being local to the country in question. Inter-Linking Articles Strategy ? What You Need to Know Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles? The Link Factor There are many different approaches and techniques required when optimising a website for a high ranking in your chosen search engine. In most cases loads of informative, relevant content is required as well as plenty of outgoing links to separate you from the cat like competition. Using Free Publicity to Build Your Web Site Links and Traffic So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. If You Dont Like The Weather...Just Wait For 10 Minutes This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change. Jump-start Your Link Building (without Getting Sandboxed) Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking or the current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it is to help you gain top rankings. Wacky Test Marketing: Part 3 Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment. |
home | site map |
© 2005 |