Traffic Building Information |
|
Links to Success
Did you know that web linkage is responsible for a significant amount of web traffic? Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic. It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from site to site through the links to other related sites and resources "found" on the sites that are visited. People sometimes forget that the name "web" itself is based on an extensive interweaving of sites, similar to links in a chain. It's important for any site owner to seek out and invite related web sites to "exchange" reciprocal links. The site being invited should be interesting, provide good links and present useful, relevant information that complements what you are already presenting. A web site with an extensive listing of quality links offers several advantages. First, the site is perceived as being a useful resource, and justifies revisits. Second, it's more effective than just placing banner advertising on other sites, since a reciprocal hyperlink is considered to be more believable. Finally, it helps your site's ranking with search engines that place some importance on link popularity. This is especially important with Google. Business-to-business web sites require extensive research to seek out, invite and establish appropriate reciprocal links with other sites. For others, "non strategic," or general links to other sites can be established quickly by checking out some of the reciprocal link exchange services that exist for free on the Web. A word of caution about reciprocal links. Be sure your site includes navigation within the HTML code to prevent your site visitor from leaving entirely. A simple method to prevent this is to modify the links so that a new browser window opens. This can be done simply by adding a "target" attribute to the links, and set it to the value "_blank". Geoff Caplan is an Internet marketing consultant and copywriter with 11 years of continuous experience. He has presented seminars and has worked with major web brands, including eDiets, and myTravelUSA. He can be reached at [email protected]. His site is http://geoff-caplan.com
|
RELATED ARTICLES
Power Packed Linking Strategies - Part Two The keyword marketing guide to a linking strategy that packs real punching power. Sources for Targeted Web Site Traffic Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC ("pay per click") search engines like Overture or Google's Ad Words Select programs and others. The Truth About Traffic Exchange Programs and Guaranteed Traffic It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. Link Popularity for a Successful Website: How (Not) to Go About Getting It A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content. A Tip for Finding Willing, Quality Links Google might not dominate the search engine world like it did last year, but it's still a big player and can account for a lot of your traffic. It's no secret that acquiring PageRank is a big part of doing well with Google. I've personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive. The Swank Meter - What Does Hilary Swank Have to Do With Page Rank? Recently the wife and I were watching Million Dollar Baby. After we were done watching the Movie my wife went on the Internet to see which Karate Kid Movie Hilary was in. It turns out that doing an MSN search on "hilary swank" came up with 190,231 Web Pages, Doing an MSN Search on "mike makler" brought up 2,737 results. So 190,231/2,737 is 69.5. My Hilary Swank Rating or Swank Meter is 69.5 The Best Website Traffic Sources You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. Build Links, Build Business Increasing your online business hinges on your ability to optimize your web page for the search engines. While different search engines look for different things, some of the larger and more popular search engines such as Google and Yahoo, look for keywords and links. Keywords are important because the Internet is made up of words; however links are just as important because they allow the search engines to weigh your web page in terms of popularity, so to speak. Free Traffic Course - Day 4 This day 4 of "Free Traffic Course" is devoted to mailing lists, their power to increase targeted web site traffic, automate online advertising and give more sales from web site visitors. Maximizing The True Value Of Your Traffic You may be shocked to hear this. 7 Tips for Using Your FAQ Pages to Generate Free Traffic FAQ pages are an often overlooked way to generate free traffic to your website. Many people don't realize the potential they have. Here are seven tips for using your FAQ page for traffic. 20 Easy Ways To Get People To Link To Your Web Site First off all let's define what is a link exchange? A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service. Why Resources Added to a Web site Increase Revenue! There are literally billions of Web sites online now offering all types of products and services. Some succeed brilliantly, while others fail miserably. Time-Proven Strategies That Increase Targeted Web Site Traffic For Free Today Internet has over 36,000,000 web sites, and statistics says that most of these web sites are DEAD - they do not get targeted web site traffic. Only targeted visitors give real online life to web site, and only targeted visitors can be converted into real profits on the web site. That is why those who understand the value of targeted traffic, fight for it every day, and this fight is getting wilder and wilder. Linking to the Best Be picky about who will link to you; shoot and scatter does not always work. Link Exchange: Good for Ranking and Internet Presence To improve our website ranking and internet presence we need to exchange links with other websites. Some search engines won't even spider websites that do not have links pointing to them. But to improve the page ranking you have to make sure that big majority of links you exchange are relevant to the content of your website. For example there is no need to exchange links with travel website if your website is about food. You can still have some links to the website of not relevant content, but you should try to limit them. Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed. How to Increase Backlinks and PageRank of Your Website? Bring Buyers Traffic on Your Website! Search Engines Optimization: What is One Thing a Home Business Entrepreneur Should be Constantly Working Towards? We will begin this topic with one assumption, that our home business comprises selling through a website. Meaning we are website owners. In which case, we may want to manage our website ourselves or hire someone to manage it for us. In either option, it is in our interest to know what goes into making our home business a success or what we are paying for to achieve success at it. Power Packed Linking Strategies - Part One This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. |
home | site map |
© 2005 |