|
|
| Web Development Information |
|
|
|
|
Website For The Company Store
If your company own one or more stores, you might be wondering if it would be a good idea to have a website. You might also be wondering if a website for the company store would be profitable for your business. Those are very legitimate questions. I worked as a marketing director for a store for some times, and I was always harassed by salesman wanting me to by publicity for every imaginable form of paper advertising. Some offer were interesting, most were not. Are you in the same situation? If you are, you know how expensive paper advertising is. A simple add in the yellow pages can cost you thousands of dollars each year! So you might be wondering if a website for the company store is a good idea, furthermore an affordable idea. And the answer is maybe. Why? Because it depends on who you buy your website from and why. Who should you buy your website for the company store from? There is a large choice of company who can help you. My suggestion? Go either with a local company you personally know, or ask 3 companies for a quote and compare prices, or do it yourself. A local company you know This can be a great choice, because you can get a personal recommendation from a friend or a business partner. But don't fall into the "I have to buy from him because he was recommended". Do your homework first and find out if the company knows what she is doing. Ask for 3 quotes This is in my eye a good way to compare prices. The only important thing here is to know what you want first. If you ask quotes without detailing what you need, you will not be able to compare the 3 offers very easily. Do it yourself If you have the time to do it, you can use a very simple online tool and build your own website for the company store. The good side of this option is the reduced cost, because you control everything and you don't have to pay for updates. The downside however is that you need to learn how to do it. But when you compare the prices, you might decide you want to learn! How much should you pay for your website for the company store? Again, it depends on your budget. If you are already spending thousands of dollars in advertising each year, you might have a larger budget to put in the web. On the other had, if your company has little budget for advertising, you should pay less. Usually, when I build a website for a company store, I charge between 1000$ and 5000$, depending on the complexity of the site. I can offer very affordable rate for small website because I use an online tool that has an unbeatable price. This allow me, for my clients who has a smaller budget, to teach them how to manage their website themselves. This way, I get them started the right way using all the knowledge I have acquired in the past few years in web marketing, usability and search engine optimization, and then I let them continue the work themselves. It is an excellent way to save when you buy a website for the company store! Stephanie Hetu
|
|
|
|
RELATED ARTICLES
Autoresponders Make You Look Like A Pro People like to get immediate responses to requests. Autoresponders are great for letting people know you are on the job and that their requests are being taken care of. These are much better than thank you pages. Top 10 Webmaster Challenges Webmasters deal with a myriad of complex design challenges every day. This article will discuss the top ten challenges and provide solutions and tips for solving each problem. Web Measurement: What You Don?t Know Would Make A Great Book "What's in it for me?" you ask. "Why should I measure how people use my website? How does it help and what does it all mean?" The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home page. How to Maximize the Value of Every Visitor to Your Website While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness. 9 Keys to an Effective Website Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure ? AND drive business and sales! The Secret Benefit Of Accessibility: Part 2 - A Higher Search Engine Ranking An additional benefit of website accessibility is an improved performance in search engines. The more accessible it is to search engines, the more accurately they can predict what the site's about, and the higher your site will appear in the rankings. Building eCommerce Websites that Work - Part 3 An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very real sense the customer's job is to consume. That's why you're in business. Why Every Small Business Owner Needs Two Websites Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. What Works and What not Works for Your Internet Business "Build it and they will come."--Filed of Dreams (1989) Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the company's income but so does the way the site itself is created. Eight Deadly Web Site Mistakes and How to Avoid Them Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses. Top 7 Tips for Building an Antique Car Website Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. As years pass by only a few of these manage to stay out of the graveyard. These are usually maintained by antique car enthusiasts. Then there is the collector who collects them for their value and sometimes as an investment. After the advent of Internet a lot of self made millionaires and billionaires are out there. These folk consider owning the antiques as prestigious. The current day business folks clearly understand the opportunity that is lying before them. This article provides 7 tips for launching a great antique car website. Web Accessibility: The Basics What is web accessibility & why is it important? From Search to Sale The Internet car buyer is an elusive animal. Trying to hunt them down for the kill is not to be taken lightly. Dealers across the country continuously ask me what other dealers are doing to improve their closing ratios and CSI. I am constantly working to bring more traffic to their sites but as the old saying goes - "you can lead a horse to water, but you can't make it drink". I have compiled some things that definitely make the horse thirsty and can provide a continuous water supply, but a little help from the dealer is still needed. This month we'll work to circle through the cycle of the Internet car buyer with an effective CRM process so that you can reach and keep improved CSI scores. Conceptualize, Build and Publish a Web site Conceptualize, Build and Publish a Web site - What's required to get started Track Your Visitors, Using PHP There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag. Why not do it yourself? With PHP, you can easily create a log file within minutes. In this article I will show you how! Marketing Your Business Online As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide. Beware the Software Siren I've heard several prominent web marketers mention in their classes and public forums how easy it is to create your own software. Why, all you have to do is run over to Elance.com or RentACoder.com and have some poor shmoe from Outer Slobvia whip out what you want. And all for the price of a few trips to Starbucks. In Business? 10 Reasons Why You Need a Website -- Now! 1) Word of Mouth The single most powerful form of new business creation is word of mouth. Your past customers, friends, acquaintances and staff aren't likely to carry your brochure or even your business card everywhere they go. The can however carry your domain name, in their heads! Every time they have a conversation that leads to your kind of business they just quote your simple domain name. You've chosen a simple domain name of course, easily remembered, easily spelt and requiring no explanation. For that reason avoid hyphenated names. You Need a Website! No matter the size of your business, having a web site is a low cost way to market your services and products twenty-four hours a day. Web sites are a constant advertisement for your business and will help you reach your targeted customers effectively. Your business will not be able to compete without a well-designed web site. There are several key elements to consider when you make the decision to start a new web site:
|
| home | site map |
| © 2005 |