|
|
| Web Development Information |
|
|
|
|
What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site? - Improve my service by providing the existing clients with useful resources That will help me to build up the loyalty of the clientele and get returning clients. Examples: my contact details, this month special, technical info on the products. - Obtain new clients via Internet That is how I am going to make new sales. Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing. - My strongest competitors already have web sites! That is how I am going to match and beat them in the competition. Q2.How am I going to achieve my online business goals? A2.Initially I will have a nice but not an expensive web site. It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business. That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income. Q3.What is my web site checklist? A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance. These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals. I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars! Q4.What if I already have a web site? A4.No matter how good is my web site - it will age. I need to update it every 6 - 12 months. If your web site does not have a consistent targeted web traffic I may never get a Return On Investment. If it is a case - my web site may need an immediate makeover. Q5.What are the typical web site expenses, including hidden? A5 - Web site design and development: $500+ (one off) Q6.What type of web site is for me? A6.Typically there are 3 types of web sites on the Internet. Depending on my type of business, its size and targeted audience I should choose from: 1.Basic presence on the Internet Internet version of my business card and online brochure. Benefits: - extended branding of my business - all hours availability of information for EXISTING clients - improved image of my business - professional email address instead of my local ISP Examples: legal and accounting firms, printing. 2.Powerful marketing tool Benefits: - make existing clients return again and again - establishing special relationship with clients - get NEW clients Example: hardware shop, travel agency. 3.Additional sales channel Examples: stationary suppliers, books CDs,DVDs RKD Unger is the founder of Infopulse Pty Ltd (Australia) and Internet Marketing Australia. Infopulse is a developer of SEO Explorer - a free SEO tool for webmasters.
|
|
|
|
RELATED ARTICLES
From Search to Sale The Internet car buyer is an elusive animal. Trying to hunt them down for the kill is not to be taken lightly. Dealers across the country continuously ask me what other dealers are doing to improve their closing ratios and CSI. I am constantly working to bring more traffic to their sites but as the old saying goes - "you can lead a horse to water, but you can't make it drink". I have compiled some things that definitely make the horse thirsty and can provide a continuous water supply, but a little help from the dealer is still needed. This month we'll work to circle through the cycle of the Internet car buyer with an effective CRM process so that you can reach and keep improved CSI scores. Non-Profits: Successful Online Strategies More and more non-profit organizations are developing websites to help share information about their mission and programs. This involves strategic planning about the best way to present your image and message online. Once your site is up, your organization also has to be ready to keep information current and to maintain consistent outreach activities. If your group is planning a Web site, consider: Let Marketing Manage Your Website Content The definition of the phrase "Content Management" depends on what the organization may need or a vendor may offer. There is no general purpose or standard content management system that can satisfy today's diverse business needs across the board. And so, factors for successfully implementing a content management system vary depending on individual business needs. Website Conversion Rate: More Keywords Equals More Sales Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs. Let me explain. Learn to Build a Better Online Business Website Using Keywords and Content Are you aware that 90% of the websites on the Internet today are a waste of time and space. You have probably been on some of the sites I am referring to. You know the ones that when you arrive it really has nothing to do with your search criteria. Web Designer? You Dont Need No Stinkin Web Designer! RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners have had a limited number of options to choose from when it comes to the development of an on-line presence," says Pat Spinelli, owner of The Web Site Tutor, a Riverside, California 1. web site design and training firm. How To Get Profits From Your 404 Page Not Found File "'Page Not Found' on this Server. Check the URL and try again. Or Refresh the page..." Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients. Creating Websites that Cater to Exam Preparations One of the things that Internet excels is disseminating information and knowledge across many brains and continents. In this global economy the aspirations of the younger generation is not bounded by countries or continents. They aspire to join the best universities or train to be part of great global business entities. The demand for these has become so high that aspirations are just the start but a lot of planning and taking courses is involved. For folks whose aspirations are quenched by local universities it is relatively easy as they can easily form study groups or circles. For the rest whose aspirations don't suit the popular trend in their current physical locality they don't have access to study circles. For these folks Internet is the main and sometimes the only tool available. There are many great Internet companies that cater to the needs of the folks. But this market is nascent and is evolving. This article provides a snapshot of what is offered by some of the popular online websites which would be really helpful for new comers who want to help for the countless dedicated niche areas. Website Imperatives and Solutions When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific. Why do I Need a Website? Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider customer base. Efficient marketing. Improved customer support. Succesful market research. Customer feedback. Beautiful Web Sites Seldom Make More Sales Designing an E-commerce Web site is not as simple as having a "pretty" site that is a pleasure to visit. While it is important to have an attractive site, as much thought must be given to functionality as to appearance. You Cant Just Build A Website And Hope It Works! Like any area of business your website needs some effort from you if its going to be successful. You'd be foolish to just build any old website and hope it works. Yet this approach, or rather lack of approach, is still widespread on the internet. Businesses still dont seem to understand what the internet can do to benefit them and their customers. They just dont get it. Benefits Of Making Your Website Accessible To Disabled Users ? Part 2: The Business Case The Disability Discrimination Act states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore comes under this law. Having a Domain Name And Web Site Gives Your Business The Key To The Door Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least. A web site gives the consumer a 'shop front' that is not only open 24 hours a day, seven days a week, but is also situated right on their desktop. Instead of being locked into only the immediate area, the whole world's marketplace becomes your sphere of interaction. Earn On Offshore Web Design and Development If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start. Do This One Thing to Create a Powerful Product-Selling Web Site Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. 1 Simple Solution to All Internet Marketers about Their Website Design Needs It is an undeniable fact that not everybody is keen and knowledgeable to create an above average looking website. It is also true that it is something learnable, but it might take a certain learning time span in order to grasp the minimum ability to create an over than average website. Everybody from any field, regardless of their objectives, realizes that a website presence is extremely essential for a bigger exposure, and pretty much common to see buyers chasing after the cheapest and the least time consuming offers. My Yahoo Search - Beyond Bookmarks Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix. From Concept to Website You've decided to create a website to market your products or services. More and more people start their information searches online, so having a website is the logical next step. But without web development skills or knowledge, how do you build and market a website?
|
| home | site map |
| © 2005 |