|
|
| Web Development Information |
|
|
|
|
Top 5 Reasons to Track Your Website Traffic
#5 User Satisfaction: Learn what your visitors and site users do and do not like about your site. Using a good reporting service allows you to monitor your pages individually to see what pages are clicked on first, the most popular pages, duration of any given visitor's time viewing a page (visit duration), and what pages send your visitors off your site (exit pages). Once you have this valuable information, you can make your site more enticing to your specific target audience and keep them at your site longer. You can tailor content for enticement, better sales, offer friendlier information, etc. When you know for sure what does not work, eliminate it. When you know for sure what works, use it to satisfy your visitors and turn them to repeat customers! #4 Site Function Improvement: Track and correct any issues or defects you detect within your site. Through good reporting you can monitor for trouble spots page by page. This is where your visitor's browser types, screen resolutions and operating systems become very useful information. Optimize your site to view beautifully for the types of equipment and browser versions that your visitors use. Guesswork is eliminated! #3 Marketing Effectiveness: Improve your marketing efforts and eliminate wasted time and money. Monitoring your site statistics through a good reporting tool set allows you to see the effectiveness of your keyword work. This is especially a money-saver for pay-per-click advertising, but just as important for no-cost search engine optimization (SEO) strategies. You can see the list of search engines and Website links that send you visitors; watch the keywords visitors are using to search for you; and see what marketing strategies are not working for you by their lack of linking traffic to your site. #2 Work Your Business With Accuracy: Understand exactly what your target user wants in your site content, determine your business marketing needs, improve your return on investment (ROI), drive customers to your virtual front door, enhance their experience, and promote a higher rate of repeat customers. Web analytic tools give you the opportunity to "tune in" to your potential prospects and customers as never before. Today's online tools give business owners outstanding -- and instant -- advantages for management and growth, with a greater potential for direct conversion of visits to sales than offline. These are advantages any savvy business owner can not afford to ignore! And the most basic and important reason ... #1 Accurately and Dynamically Track Your Traffic: Bottom line is, you have a business Website. You need customers. To get customers, you have to have traffic. All your efforts to capture attention will do you no good if you can not see what works and what is a waste of time. You need to know if you are drawing the right target market to your business. What good is pulling in 15,000 people who are allergic to your product or can not use your service? You know the answer! Web analytic traffic reporting lets you focus your efforts and increase your percentage of buyers within your visitors, and make more sales. Whether you rely on search engine traffic, press releases, pay per click advertising, banner ads or any other marketing strategy, with a good traffic reporting service, and through the use of Web analytics, you will gain untold advantages. Find new sites that can be potential business partners or affiliations, learn what your visitors want and what will make them stick to your site, track the impact of your promotions and sales leads, click back to the links that come to your site and get a reverse look at your potential customer up close. Web traffic reporting and Web analytics is a true "must have" for today's online businesses. Without this incredible site tool you are only scratching the surface of your Website's potential. Cherie' Davidson is content and marketing manager for VisiStat.com. VisiStat is a detailed, real-time site traffic and Web analytics report service that is focused on user-friendliness and the goal to help online entrepreneurs make the most of their site marketing and search engine optimization efforts - to be a virtual "goldmine" for marketing. Learn more at http://www.VisiStat.com or write Cherie' at [email protected]
|
|
|
|
RELATED ARTICLES
Track Your Visitors, Using PHP There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag. Why not do it yourself? With PHP, you can easily create a log file within minutes. In this article I will show you how! 7 Tips to Make Your Order Page Work Harder So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She's convinced she needs your product. So she clicks on the order link, with her credit card next to the mouse. She's taken to the order page. What she sees next makes her change her mind and click away. Can you prevent bail out at the crucial moment of ordering? You betcha! Website Value - Whats Your Business Website Worth? If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right? The Road to Better Results A lot has changed in the way sites are optimized for search engines since last year. For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google's oomph over the past twelve months. Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search engine optimizing process. Your Content for Nothing and Your Clicks for Free The first thing my business consultant (read brother-in-law) asked me, when I told him that I wanted to build a website and put AdSense on it was, "Do you want to build a site to help people or to make money?" After thinking about it for a while I couldn't imagine why I shouldn't do both. Why not a website that helps people and generates money for me? My consultant looked at me like I had taken one too many falls off my bike, which he knew I road primarily to save on the cost of gas, but he proceeded forward. Web Content: How Much Should I Pay? When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid: Successful Web Development: 10 Key Elements There are many elements that are key to successful web development. There is no arguing that elements of talent such as graphic design, writing, and technical expertise are important. In the long run, however, it is the elements that are not directly associated with web development that determine a website's success. For the beginner, it is important to have a broader view of success User Interface Design: Key to Achieve Best Web Development From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is 'User Interface Design'. Building a Great Intranet Taxonomy While it may seem like a "quick and easy" task, defining the navigation structure and organization of your intranet site will be one of the most challenging tasks you will face in the course of your project. It is also one of the most critical success factors. The site structure, also referred to as the information architecture or taxonomy, is the foundation of your intranet. Creating an effective taxonomy is as much an art as it is a science. Use the wrong terms and your users won't be able to navigate by intuition. Make your site too deep and they will never find the content they're looking for. 9 Simple Steps to Create a Background Tiled Image Branded with Your Name You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name. Free Websites & Why You Should Avoid Them It amazes me how many people try to build serious websites with free web host providers. Granted, we all love things in life that are marked "free", but it doesn't always make sense to go that route if it will cost you more in the long run. Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients. Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole. Why You Need a Website You hear a great deal about the Internet these days -- that it's revolutionised communication ... commerce ... education ... Life-As-We-Know-It ... Building a Web Store on Shoestring Budget in less than Four Hours Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources. Startup related cost, which used to deter many in taking action, has become negligible. Many people already started to notice this! According to a recent report GoDaddy has gained 294,368 new sites in just the first 5 months of 2005 while the top four domain registrars combined, including GoDaddy, have gained more than half a million. Mind it! This is not the quantity of domains registered, this is the quantity of websites hosting with them! This recent explosive growth means one thing. Online business is on the rise! PHP & Account Activation When a user signs up at your website, you may want to verify their email address so you aren't getting bogus accounts in your database. A few lines of code can send an email to the address specified, containing a welcome greeting and link to activate their account. PHP is the best way to both send the emails and do the activation process. The Two Most Common Mistakes That Scare Away Web Visitors Can you imagine the hypocrisy of spending thousands of dollars, countless hours, and boatload of resources to create a marketing tool that actually sends prospects running for the hills? It might seem crazy, but a overwhelming majority of websites are doing just that. Allocating Your Web Site?s Budget Properly I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else. Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account? One of the most useful features offered by some web hosting companies, is the option of creating sub-domains in the same web hosting account. The problem is, most website owners are not aware of why and how to create sub-domains. From Search to Sale The Internet car buyer is an elusive animal. Trying to hunt them down for the kill is not to be taken lightly. Dealers across the country continuously ask me what other dealers are doing to improve their closing ratios and CSI. I am constantly working to bring more traffic to their sites but as the old saying goes - "you can lead a horse to water, but you can't make it drink". I have compiled some things that definitely make the horse thirsty and can provide a continuous water supply, but a little help from the dealer is still needed. This month we'll work to circle through the cycle of the Internet car buyer with an effective CRM process so that you can reach and keep improved CSI scores.
|
| home | site map |
| © 2005 |