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Nonsense! Why Do I Need a Website?
"I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer... why should I pay for a website?" If you don't feel a website can help your business grow or increase business sales, or if you're happy with the site your nephew made for you over half a decade ago... then you're not intune with current business trends and business practices. Fear the unknown no longer! Don't feel inferior and don't let that notion frighten you... that's why were here! To educate and help you understand exactly how our design and website services can help you. You shouldn't do something because everyone else is. As far as the internet is concerned, there are definitely good, sound, solid reasons for having a web presence. This article will touch on just a few... and none of the following points have anything to do with selling a product or service of any kind online. All of these reasons affect your brick and mortar business... in a positive way! The reasons you should have a website in plain English. Even if you never use the internet, MOST of your customers do. In early 2005, Google announced it had over 9 Billion pages in its index. Common sense should tell us that there must be something to this internet marketing! By having even a simple, informative website about you, your product or service, you open an instant, FREE door to perspective clientele that you never had before. This is the digital information age. The purpose of the website is to give yourself a billboard in it. Even the simplest website can: Instant Access to your business Collateral- Provide Downloadable forms, price lists, sale sheets and brochures to people researching a purchase. House a forum via email to quickly and easily answer questions about your goods and services. Reduce Costs- A strong enough web presence can eliminate many print advertising and other campaign costs. Even on the most rigourous web campaigns, the advertising cost per customer is far, far less by comparison. Give People What They Are Looking For- More and more people research a company or product online before face to face contact. Today people expect to find a web site for a company with at the very least further information on services or products. Always On- Information about your company is available 24/7, locally, nationally, and globally at no extra cost. Imagine the cost of a direct mail piece through the post office to every address in the world with a computer! Cost Effective- Can easily be the most cost effective advertising and marketing medium of communication to existing and potential customers. Showcase What You Do Best- If your product and service is quality and you're a one person operation, your website can focus on your business and open the door to people who might not be thinking of a smaller business for their needs. John Krycek -- As the owner and creative director of theMouseworks.ca I've found the best way to help people with internet marketing is to first help them understand internet marketing! Read more articles on the insights and secrets of web design and search engine optimization in easy, non-technical, up front English!
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There are a number of basic tests you can make to address some of the main issues that provide a good start in increasing accessibility to your site visitors: Web Measurement: What You Don?t Know Would Make A Great Book "What's in it for me?" you ask. "Why should I measure how people use my website? How does it help and what does it all mean?" The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home page. Web Analytics - Getting it Right Understanding and using web analytics. How To Start Your Own Website I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. I never heard of ISP, FTP or all those other "words". Study Your Sites Performance Via Hit Tracking Knowledge is power. Using Psychology Easily on Your Website to Make More Sales! Psychology is a long word which everyone thinks, "no, that's not for me, it'll be too difficult". Apart from being lazy, anyone who thinks this is wrong. Applying psychology on your website is easy and extremely effective. Also, the fact that most webmasters take the lazy view of applying psychology gives you the edge over your competition. If Its Done Its Done for: Make Your Website Part of Your Business before You Build Web sites are an Ongoing Part of Business. Benefits Of An Accessible Website: Part 1 - Increase In Reach The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. |
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