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Meet the New Look Ronald McDonald
In a global television commercial just launched (10 June 2005), Ronald McDonald energetically rides a bike. He deftly shoots hoops with basketball megastar Yao Ming. He even snowboards like a pro. It's enough to make you choke on your super-sized Big Mac meal. Yes, McDonald's "Chief Happiness Officer" now has a new title: "Amabassador of Balanced Lifestyles". But he won't be giving up his old job. The McDonald's-owned website, GoActive.com, explains how Ronald juggles the two titles. "As McDonald's Chief Happiness Officer, Ronald McDonald is involved with anything and everything that makes people happy. He wants the best for everyone." And it seems that when it comes to what's best for everyone, fatty junk fare (described by GoActive as "tasty, wholesome food") is just not enough any more. In a stunning revelation, the site tells us that we now also need "physical activity that seems like play" and "robust good health". Enter Ronald in his new, ambassadorial role ... "Ronald believes in an active, balanced lifestyle. He lives one himeself. And he is the ambassador of active, blanced lifestyles for everyone." So just what does this new diplomatic status entail? GoActive,com explains that Ronald considers physical activity a "critical component of the energy balance equation". Wow, Ronald's starting to speak like an ambassador already! We ordinary folk would have said something low-brow like, "If you're going to eat fattening, junk food, you'd better try to burn it off with some exercise". Like any good diplomat, Ronald's pretty vague about how he's going to achieve this goal, promising to work "with the people of McDonald's in various ways to help parents and children identify realistic, fun ways to incorporate fitness and exercise into their daily lives." If Ronald's sounding ambassadorial, his boss, McDonald's Chief Executive Officer Jim Skinner, sounded positively Presidential when he announced his company's "It's what I eat and what I do ... I'm lovin' it" campaign. "We will use our size and strength to set an example," he told the media. The campaign includes television adverts, new packaging, an updated Web site and a fresh series a videos featuring Ambassador Ronald teaching children how to eat well and stay active. And like a true diplomat, Ronald will soon get to demostrate just how multi-lingual he is. The new commercial airs first in the United States and will soon be broadcast in Canada, Germany, Italy, Portugal, China, Hong Kong, Singapore, Taiwan, New Zealand, Puerto Rico, Uruguay, Chile and Argentina. And that's only the beginning. The TV spots will be followed later this year with a series of "Go Active with Ronald McDonald" interactive community shows accross the US and in other countries. Active he may be, but it's obvious even Ronald will need some help in this historic mission. Tennis stars Venus and Serena Williams, hockey player Wayne Gretzky and speed skater Bonnie Blair are among the sporting luminaries McDonald's has pressed into service. CEO Skinner has declined to put a price tag on the mission, but perhaps the TV networks and sports stars will get with the public-spiritedness of the campaign and donate their services gratis. Of course, the company is adamant that none of this has anything to do with all those unfairly-critical articles in the media, alarmist books like Fast Food Nation, and muck-raking documetaries like Super Size Me. Nor, its insists, has it anything to do with recent court actions in which money-grabbing litigants have won millions of dollars in settlements. On the contrary, we're told, the latest campaign is just a natural evolution of previous efforts on Ronald's part to teach children how to keep safe, like fastening seat belts and wearing bicycle helmets - both very important things for kids to know, so we'll understand if Ronald forgot to warn them not to eat unhealthy food like burgers and fries. "This is just another way we're communicating with our customers on the importance of energy balance," company spokesperson Lisa Howard said. Hey, there's that "energy balance" term again. Sounds like Lisa's been getting some lessons in diplomat-speak from Uncle Ronald! Alan Cooper is a journalist with 20 year's experience and the publisher of http://www.ObesityCures.com, a site with the ambitious aim of being a "one-stop-shop" for impartial information on obesity and weight loss solutions - including fad diets, prescription weightloss pills and natural weightloss aids. ObesityCures also has pages devoted to Ronald McDonald and other developments on the obesity and fast foods front.
MORE RESOURCES: Melissa McCarthy's Thoughts on Weight Loss and Body Positivity Prevention Magazine The Ozempic Effect: How a Weight Loss Wonder Drug Gobbled Up an Entire Economy (Bloomberg) Yahoo Finance Weight loss plateau on GLP-1 drugs vs surgery: When does it happen? Medical News Today Kansas City-area doctor talks pros and cons of weight loss drugs WDAF FOX4 Kansas City Considering Fat-Loss Supplements? New Military Study Finds Many Are Not What They Seem. Military.com Wannabe TikTok influencer sold Ozempic, tainted weight loss drugs that left at least one dieter covered in gross lesions New York Post Illinois expands costly weight-loss drug coverage WBEZ Chicago Food Network star Sandra Lee was 'sick as sick could be' after trying weight-loss medication Fox News Barbra Streisand publicly asks Melissa McCarthy about Ozempic, sparking debate on weight and shaming ABC News Novo Nordisk now has more than 130000 weight-loss prescriptions as it hikes financial outlook Morningstar Novo Nordisk beats profit estimates as sales of weight loss drug Wegovy more than double NBC Philadelphia Wegovy and other blockbuster weight-loss drugs will drive up prescriptions costs, experts say Pittsburgh Post-Gazette Why a legal fight against the manufacturers of Ozempic, Mounjaro, and other diabetes and weight-loss drugs will take ... The Philadelphia Inquirer Illinois expands costly weight-loss drug coverage Chicago Sun-Times Prosecutors: Shirley woman sold misbranded, adulterated weight loss drugs on TikTok News 12 Long Island Illinois taxpayers could be paying for weight loss drugs for anyone covered by state health insurance plans MyStateline.com High cost of weight loss drugs like Ozempic may impact insurance plan costs for everyone FOX 2 Detroit 217 Today: Weight-loss drug coverage for Illinois state workers could cost hundreds of millions of dollars IPM Newsroom Melissa McCarthy Reacts to Barbra Streisand’s Weight Loss Medication Comment - Entertainment Tonight Melissa McCarthy Reacts to Barbra Streisand’s Weight Loss Medication Comment Entertainment Tonight Food Network's Sandra Lee Sends Intense Warning About Weight Loss Injections Like Ozempic Longview News-Journal When supplies resume, should governments subsidise drugs like Ozempic for weight loss? We asked 5 experts The Conversation Indonesia Novo Nordisk raises outlook fueled by weight loss drug demand Al Arabiya English Facing weight loss drug side effects? GNC wants to help Yahoo Finance Melissa McCarthy Reacts to Barbra Streisand's Weight Loss Shot Comment Entertainment Tonight Ciara Teases Weight Loss Progress with New Photos After Revealing She's 'Trying to Lose 70 Lbs.' PEOPLE Some Women Say They Travel Hundreds of Miles to Get Medication Due to Weight-Loss Drug Shortage Inside Edition Here's what 'fair allocation' for GLP-1s could look like Fierce healthcare Eli Lilly stock jumps on weight-loss drug sales forecast Yahoo Finance TikTok to crack down on content that promotes disordered eating and dangerous weight-loss habits Los Angeles Times Food Network's Sandra Lee Sends Intense Warning About Weight Loss Injections Like Ozempic Gwinnettdailypost.com Novo Nordisk earnings are coming during a weight loss drugs sales surge. Here are 3 things to watch Quartz Eli Lilly Stock Jumps After Earnings Beat. Zepbound, Mounjaro Weight-Loss Drugs Are Driving Gains. Barron's Sybil Wilkes 'What You Need To Know:' Weight Loss Meds Can Cause Unintended Pregnancy Black America Web In Conversation: Could intermittent fasting be harmful to the heart? Medical News Today Earnings report: Novo Nordisk cashes in on weight loss drug fever with better-than-expected results InvestorsObserver How to Lose Weight Fast and Safely, According to Nutritionists Prevention Magazine Illinois quick hits: Taxpayer cost of weight loss drugs; protestors ordered to disperse The Center Square 4 Reasons Weight Loss Drugs Aren't Working for You Verywell Health 1000-Lb Sisters' Tammy Slaton Receives Makeover From Haley Michelle After Weight Loss Transformation Screen Rant Veru Enrolls First Patients in Phase 2b Clinical Trial of Enobosarm and Semaglutide Combination for High Quality ... Yahoo Finance Ozempic helps HIV patients to combat fatty liver The Jerusalem Post In the news today: Israeli academics on protests, weight-loss drug coming to Canada Lethbridge News Now '1000-Lb Sisters’ Tammy Slaton Shows Off New Hair Style Parade Magazine Opinion | Ozempic and Wegovy Have Health Benefits Beyond Weight Loss The New York Times '1000-Lb. Sisters' star Tammy Slaton shows some skin in new photo after extreme weight loss Page Six FDA, doctors warn about compounded Ozempic. What we found at metro weight loss clinics - WSB Atlanta FDA, doctors warn about compounded Ozempic WFTV Orlando Weight Loss Reframed Everyday Health Barbra Streisand Asks Melissa McCarthy on Instagram If She's on Weight-Loss Medication -- Fans React Entertainment Tonight The John Williams NewsClick: Should Illinois help cover the cost of weight loss drugs for state workers? WGN Radio - Chicago |
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