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Why Super Affiliates Succeed
Ever wonder why the super affiliates are raking it in and you're still struggling with affiliate programs?
Okay, it is an advantage to have a web site with good traffic and a program related to the theme of the web site. It is also important to have a large list to which you can recommend your program.
However, super affiliates do not get rich for these reasons alone.
The main reason super affiliates succeed so well is that they choose to promote programs that have residual or lifetime commissions and NOT commissions for single sales only.
What happens in most affiliate programs is that the company which owns the product pays the affiliate for a single sale only. Sometimes, these programs are 2-tier. However, the principle remains the same - one sale, one commission.
Therefore, super affiliates choose to promote programs with residual or lifetime commissions. That is, they make a sale of a product which requires constant renewal - such as web hosting every month or a health product for a specific remedy.
That way, the affiliate does the work once and gets paid over and over in the future on the basis of that one sale.
The best programs are the small number that offer lifetime commissions. These programs allow you to keep the customer for life after you make one sale to that person. So you may sell an ebook in the first instance and the customer comes back in perhaps a year or two and buys something else from the same company. As the customer is "yours", you will get the commisssion.
In this way, the residual and lifetime commissions mount up and continue to grow for the same amount of work. Definitely, a case of "work smarter, not harder".
Many of these super affiliates could stop work now and continue to earn an income similar to what they are making today on the basis of these residual/lifetime programs.
Super affiliates know that to struggle to make one commisssion for one sale is hard work. Shouldn't you join them by promoting programs with residual or lifetime commissions?
(c) John Lynch
For an affiliate program that offers residual and lifetime commisssions, SiteSell is a leader in internet marketing promoting the top selling web site design software. http://affiliates.sitesell.com/finian.html )
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Collect Visitors Info First Before Sending Them To Affiliate
Honestly, I'm not a big affiliate fan because in the past I haven't gotten 90% of the money promised either because they disappear before they pay out or they have so many exceptions -- paying out once a quarter, has to be over X dollars first, etc. Another negative side is that some of them think that 10% commission or some low amount is worth the 20 hours it takes for us to sell it. Usually the 10% equal $10 and $10 isn't worth my reputation even $1000 actually.
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10 Things WalMart Teaches About Affiliate Marketing
We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and so should it also be easy to find your web site. Although you may not need to use radio and TV advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you want other web sites to put your billboard ad onto theirs. So that's our first lesson on how Wal Mart can teach us effective affiliate marketing. Now let's visit a Wal Mart store. Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot of visitors. If your site is on a slow server, you may be losing customers. That's lesson #2. As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but also offers help in pointing out where to find what you're looking for. That's lesson 3a and 3b. Your site should welcome visitors and provide navigation to all the products and services you offer. You can do this by simply including a graphic on your page that says "Welcome, Click Here to find what you're looking for" and have that link go to your site map. Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what you can find in those areas. Your site map should consist of main links, as well as sub-links to corresponding pages. Now we get to lesson 4, that each page of your site needs to have a topic, a main header, that defines what each page is about, as well as provide links, pathways to corresponding pages, because you'll notice that Wal-Mart arranges their store to group products that are similar. The hardware section is near the automotive center, housewares are near food items, lawn and garden items are near the hardware and pet supply areas, etc. But you can still get from one area to another. As you browse the shelves, you see more than one type of item. If you're in the grocery section; for example, you'll see many different types of beans. Canned beans, dry beans, even beans from different companies. That's lesson #5. You should offer your site visitors more than one choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto loans, even auto refinancing loans. And, you may want to offer them more than one choice for each type of auto loan. Afterall, visitors came to your site because they are shopping around... so let them shop and choose from multiple options. Just remember not to stick cheese products in your automotive section! Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner. As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search. Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site? Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion". The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below: www.geocities.com/pulsarmarketing Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page. When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window. Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services, you need to assure your visitors that you stand behind what you sell, and make your return policy very clear. If you do not sell your own products and services, does your site have a way for customers to resolve problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service.
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