|Small Business Information|
5 GREAT WAYS to Gain New Contacts
What are the 5 best ways to gain new contacts?
There are many ways to use the media to promote your business. You must ultimately decide what is best for your business. It may be all the items you have read about, or it may be only a few, but whatever you choose, you must get a precise and clear message across to your potential buyers. You must also make sure you form an excellent business relationship with those companies before you do business. You want to create an atmosphere of a solid business relationship, so that you will be doing business for the long-term and not just a short-term project here and there. You must be committed to what you are doing and get that commitment message across to your clients and potential clients.
It is entirely up to you how much you want to spend on public relations and promotion. But once you decide how much to spend, you should then plan to spend it wisely and not to flush your hard earned dollars down the drain. I would advise to do all of the above but do it in stages, and sometimes things like sponsorships will only come into play when you can afford it. The key is to get involved and stay involved; this consistency alone will reap rewards in the local community. You will also be able to walk into local businesses and they will recognize you and be willing to talk. It is a give and take process that creates good solid business relationships, they just need to know that you are out there and can be depended on.
You should also take advantage of PR professionals that can take your business ideas and make them news. For a list of these professionals you can check with consulting groups, yellow page ads, and web listings. One thing you need to do before you commit to a PR specialist is to make sure you do your homework and find out what they have done for others in the past. This way you will not be disappointed with the results.
I decided that I wanted to be coached in PR. I wanted to know more about how to do it correctly while having a guiding hand. Many of you may know Jill Lublin (the writer of the Foreword and author of the best sellers Guerilla Publicity & Networking Magic) who has been speaking about PR for several years. It is Jill's coaching that has made me savvier and more PR aware. For more information on Jill Lublin and her coaching, visit her website http://www.promisingpromotion.com.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Survival Tips For Small Businesses
You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever---you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."
7 Reasons To Take Control Of Your Small Business? Checking Needs
Business checks are available in many styles and varieties. They offer many benefits to your small business, some you may not have thought of.
Going Public: The Process for Small and Mid-size Companies to Go Public
It's the dream of every person who starts a business to some day see it trading in one of the stock exchanges even after they are no longer associated with the company. The first step (#1) is simple since most small company are already incorporated and have a board of directors, so we will start with #2.
Small Business Publicity -- Worth It?
You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.
Alliances: Drawing The Line
How far can you go based on your relationship with an alliance partner?
A corporate shell could be liken to a house that had been occupied by a family, prior to the family moving out it was a home. But now it is just shell, a skeleton a plain house with nobody in it, but if a family was to purchase the house and moves in, it becomes a home.
The Most Important Decision of Your Massage Business Career
Don't you find that there are so many decisions you need to make each and every day regarding the direction of your massage practice. Especially if you are a solo-preneur or own your own massage business.
Using Business Broker In the Franchising Industry for Franchise Sales
Franchising companies often use Business Broker to help attain sales goals. Here is an interesting fact. Most large Business Broker Chains promote franchises and charge franchises money to join their network and programs. Not chump change either. Then the Broker Network takes all the logos and prominently displays them in ads and websites, and titles, meta tags and key words those pages. So as to attract customers, franchise buyers. But when a franchise buyer calls up, they are sent to the local business broker who secretly hates franchises?
Pet Grooming Business
Do you like animals? Would you like to work for yourself? Pet grooming could be the career for you.
The Business Autopsy: A Fact Of Life
Last week we discussed the importance of performing an autopsy on a dead business. No, I haven't been watching too many of those wonderfully graphic, TV forensic investigation shows. The reason I recommend you do a business autopsy is to uncover the exact reasons why the business died. This is valuable information that can not only heal feelings of personal failure, but also better prepare you for the pitfalls of business should you ever take the plunge again.
Why Do Most Online Small Businesses Fail?
Search Engines account for almost 90% of all web traffic!
How to Define Business Objectives
Why does a good business relationship rely on having some common business objectives?
Making Direct Mail Work for Small Businesses
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.
Your Practice is Only as Valuable as Your Referral Base
Many physical therapists in private practice have the appearance of a very successful business that is built on the backs of about four to five doctors. Now if anything would happen to any of these guys, the value of these practices would drop markedly. How can you run a practice for many years and then take a good look at it and realize that you have five doctors that represent more than 50% of the referral base? Exactly how can that happen?
Business Pain Defined
Every company has business pain, but the pain does not necessarily mean that they have a success problem. Pain can be anything from a minor dent, as when a marketing event does not produce the anticipated results, to a major process issue, as when reporting is not accurate. As you set out to find your customer's business pain, you should remember that you are not necessarily looking for huge issues, rather you are looking for issues that hurt the profitability of the company.
Awning Cleaning Business Case Study: Entrepreneurship 101
It is most fascinating to study how entrepreneurs spot opportunity in the market place. "My name is Lance Winslow and I am a serial entrepreneur, I admit I am addicted and need help." ..."Hello Lance." Let me explain how I formed one of my companies which became a franchise system in itself and became a module under the umbrella company I had formed many years the prior. I at first saw it as another business to fit into our growing niche of cleaning businesses. It was to be called the Awning Wash Guys. This is an interesting case study in how businesses form and how companies seek, find and exploit opportunity in the market place. Here is the story:
Starting a New Business in a Small Town
Q. I am a former pastor who left the ministry after sixteen years to spend more time with my family. We moved to a very small town (less than ten thousand people) and I want to start an internet café business and also offer PC repair. How can I investigate and then promote this business?
Reduce Stress, Increase Profits By Incorporating Strategic Systems In Your Small Business Success
Whether you are an Entrepreneur or Business Professional there are many things you do each week that would benefit from a strategic system to help you be more effective, reduce errors and stress, help you enjoy your time at work and give you more time to have fun outside of work.
How to Start an Office Support Service
Office support services can range from basic data entry to a fully-staffed office handling all the details of a client's business.
Cost Effective Franchise Regulations, Come again
The Franchise Group at the Federal Trade Commission in all their ego and glory has proclaimed that franchise disclosure laws are "Cost Effective." I hate to break it to the FTC, but your comments and court are completely naked. The folks at the FTC are wearing no clothes. In a recent franchise report put out by the commission they actually had the tenacity to say that these rules and regulations in the franchise law are cost effective.
|home | site map|