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Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills
Imagine if you were going to address a stadium full of people. You'd probably spend hours (if not days or weeks) agonizing over every word you were going to say. You'd practice your gestures in the mirror. You'd carefully select your clothing. You might even rehearse with your family.
Surprisingly, though, many spokespeople don't give much thought to an interview before speaking to a reporter. "It's only one person," they may think, "Plus, I know my material cold."
Preparing for a media interview ? during which you may reach many more people than could fit in a stadium ? should be at least as important as preparing a speech for that rowdy crowd.
Here are seven ways you can help prepare before you speak to a member of the press:
1. Visualize An Audience of One -- Reporters are simply the conduit between you and the audience. Don't try to impress a journalist with the depth of your technical knowledge or envision an audience of thousands. Instead, visualize the woman listening to news radio on her drive home or the man sitting on his living room sofa reading the morning paper. That personal connection will help ensure that you're having a conversation with the audience instead of speaking at them.
2. Write Tomorrow's Headline -- Every time you give an interview, the reporter should walk away with a clear sense of what the headline will be ? and you should be the person who gives it to her. Prior to each interview, write down your perfect headline. It should be short ? no longer than a sentence ? and completely compelling. During the interview, state your headline several times, and place as many of your other answers as possible within the context of that headline.
3. Play Bridge -- Reporters rarely ask the "perfect question" that allows you to deliver your ideal headline. Therefore, you'll have to seamlessly segue to your point. After answering a reporter's question directly, bridge to your headline by saying something such as, "But I think the most important thing here is..." or "The bigger picture is that...."
4. Help Them See It -- Since people are barraged with more information than they can retain, raw numbers and statistics rarely stick. Instead of just delivering information without context, develop a more user-friendly metaphor. For example, instead of saying that 4.5 million people have Alzheimer's disease, say that more Americans have Alzheimer's disease than Colorado does people.
5. Be a Layman -- Every profession has its own set of acronyms, specialized terms, and jargon that is not understood by the general public. Successful spokespeople know they have to express complicated thoughts simply to ensure their message resonates. Use metaphors, analogies and anecdotes to help make your point. If you're stuck, try explaining your topic in simple terms to your 12-year-old nephew until he understands it.
6. Accentuate the Positive -- If a reporter asks you an innocuous question, repeat back the question in the beginning of your answer. For example, "How is the weather today?" should be answered with, "The weather is beautiful today," instead of just, "Beautiful." Since a reporter's question is unlikely to be included in the story, speaking in complete sentences allows the journalist to quote an entire self-contained thought.
7. Eliminate the Negative -- If you are asked a negative question, such as, "Has your organization ever broken the law," do not answer by saying, "Our organization has never broken the law." Doing so connects illegal activity and your organization in the same sentence ? something you never want to do. Instead, frame your answer in positive terms by saying, "We are confident that we have always complied with the law."
Brad Phillips is the founder and president of Phillips Media Relations (http://www.PhillipsMediaRelations.com). He was formerly a journalist for ABC News and CNN, and also headed the media relations department for the second largest environmental group in the world.
Top Ten Tips: Where to Get the Best Business Books Now!
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Bookkeeping Techniques For Morons
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The Top Ten Qualities that Allow Business Operations to Grow Easily
My husband and I were enjoying our dinner meal one evening while discussing various plans and ideas. I was sharing that I wanted to submit articles and ads to a huge number of ezines to market my eProgram in a big way, and I wanted his help to make this happen. His response stopped me in my tracks, "Can your systems handle the increased demand?"
Top 10 Steps to Build Your Professional Practice Now!
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What would You do with $1,000,000
Business Profitability - 10 Ways To Boost
10 Ways to Boost your Profitability
After Hurricane Katrina - Seven Things You Can Do
If you are like me, you are living some distance from the devastation wrought by Katrina. If you are like me you not physically impacted and can watch the plight of others on television in the comfort of your home. And if you are like me, you are wondering what you can do.
The Benefits Of Helping An Online Business Newbie
Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction. You'll get many benefits from helping online business newbies. Below are eight possible benefits you could receive:
10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business!
In my career, I have had a total of 3 businesses myself and a few others where I am in partnerships. Each time you start a business the basics are pretty well the same. Here are 10 things I believe are really important for anyone starting up a business....
Ten Tips to Build a Culture of Inspirational Leadership
Leadership, leadership development and leadership training are "Hot" issues in today's business world. A recent Internet search uncovered over 44 million hits on leadership, over 20 million hits on leadership development and 15.7 million on leadership training. Visiting an Internet bookstore revealed similar interest with almost 18,000 titles including the key word of leadership, over 2,200 titles including leadership development and 1,400 titles with leadership training.
10 Tips to Successfully Use Business Networking as a Marketing Strategy
Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it. Here are 10 simple tips that will help you maximize the effectiveness of your networking efforts.
7 Online Banking Success Stories
You have seen their ads and you may have wondered if they are worth a second look. What am I talking about? Online banks! Also known as internet banks, these are financial institutions who provide the majority of their banking services over the internet. Typically, online banks offer consumers high savings rates, low loan rates, and a mix of other services. Let's look at 7 winners in this fast growing field:
Top Ten Tips for Participating in Online Business Expos
Are you ready for a BASH? Have you ever been a vendor or exhibitor at an expo, craft show or other offline event? Well, when you are a participant in an online bash or online expo - many of the same expo tips apply. Here are the Top Ten essential business expo tips for online events.
7 Tips for Home Business Start-up Success
1) Prepare a realistic business plan.
Are You a Project Manager Or a Project Mangler?
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How to Counsel Your Non-Performing Team Members - 10 Tips
Counselling non-performing team members is a tough part of any managers role. This article is full of tips to help you perform this difficult role.
10 Tips for Effective Proofreading
Proofreading may not be terribly fun, but it's one of the most important parts of writing.
How to Become an Expert in Your Niche Business
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies
Your business card is a valuable piece of real estate and a powerful tool for making a connection and starting a relationship that can show your potential clients the valuable solutions you can offer them.
7 Ways To Get One-way Links To Your Site
One way links will help you gain better rankings in the major search engines. Here are 7 ways to get them :
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