Traffic Building Information |
|
How to Get Great Organic Search Engine Listings
All too often I find site owners are confused (or in denial) about how to achieve the search engine rankings they desire on the SERPs (Search Engine Result Pages). So, I am pleased to offer you my version of "Organic Listings 101." Several times each day I get approached by site owners wanting to be in the top 5, 10, top page for organic (free) listings. The organic results are those that display to the left and below "Sponsored Sites" or "Sponsored Results at Google, MSN and Yahoo!. These "Sponsored" advertisement boxes are part of Pay Per Click programs where site owners bid for positioning. What we're going to discuss today are the free listings that are gained by how your site is ranked based on a combination of unique variables (algorithm) of each search site. Which, to muddy things up further, evolve without notice. "You shall know the truth, and the truth shall make you mad." ~Aldous Huxley Let's first set the stage so that we have realistic expectations here. When I started my consulting practice back in the early 90s, it was relatively easy to get found. The volume of sites and the level of competition were not one iota of what they are today. Fast forward to 2005 and you have close to 12,000,000,000 (yes, that's billion) pages with a good 10,000,000 being added daily. So how do you get visibility in the SERPs? Shuffling or adding keywords in your Meta tags won't do it. Search Engine Optimization (SEO) isn't the end-all-be-all either. You have to have a well rounded, smart long term marketing plan for your site that includes certain basics for you to rise in the organic rankings. Issues for consideration to gain improved organic listings: => Look at your Web marketing plan as a long term effort. New sites are in Google's sandbox for 6 months or more, and it will take time and effort to be viewed as more relevant than the sites that are already online in the free positions you seek. => Part of putting your plan together is to do a search with your top keyword phrases on the various search engines so that you are aware of the competition and the volume of sites already successfully ranking for the terms you are targeting. This gives you a real-world understanding of the level of competition you will be up against. => Understand that how your Web site ranks has nothing to do with how good you are at what you do. It has to do with how good your site is and how good others including the search engines think your site is. That requires a long term realistic marketing plan to grow your site to be the best most comprehensive resource on your product or service for your site visitors. It doesn't happen overnight or just because you say you want it to. => Forget about trying to rank for one-word keywords-much too difficult and in some cases downright impossible. Concentrate and target 2-3 word phrases instead of one-word keywords and you'll get more targeted visitors as well. There are several tools to assist you in investigating what keyword phrases your target market is actually using. Use these tools to your advantage! => Make sure each page within your site targets and is optimized for only one or two, 2-3 word keyword phrases each. Niche is what works for organic listings! The more you are about; the less you are about any one thing. Search results are based on numerous factors; one being relevancy for the terms the searcher is using. If you are targeting 10, 20, 30 terms per page, that page is not strongly about any given topic vs. another site that has a page or pages concentrating on just one or two phrases each. Keep in mind that less is more when it comes to targeting keyword phrases on a page by page basis. => To "top" the sites already out there, you have to do just that! Top them! What makes your site better and more valuable to your site visitors? If you don't have anything unique and of quality or value to offer, you'll never push those who already hold these positions out of your way. => Plan on adding new information to your site on an aggressive basis. Daily, weekly, minimally monthly! Resources, white papers, "how tos" not only add value but will naturally work wonders as keyword targeted pages. Offer the type of information those seeking your product or service will find useful and search for and that other sites will want to link to. Don't even think of cheating and using content generating software?You'll get nowhere with that approach. You need to have well written content of value; not keyword stuffed ramblings. => Plan on having lots of patience. Rome wasn't built in a day and attaining great organic listings no longer happens in a day, a month, or even a year. Any business that hopes to succeed needs to take a consistent and informed long-term approach. This applies to organic listings ten-fold. Yes, without a doubt all of the above recommendations require your time, effort and a realistic understanding of how organic listings are accomplished. But this is the reality of how great listings, over time, are attained. It is really quite simple-strive to make your site the best it can be; THE site for your product or service and your rankings will improve! There are no short cuts or trickery for fast top 5, 10, top page organic results. If someone tells you otherwise, they are trying to use what you don't know to get into your pocket book. Make a commitment to continually build your site to be the best it can be to your site visitors and your organic rankings will happen. Web sites and rankings are a work in progress after all! Without implementing the above, you are left with only one choice in order to get visibility to those searching for your product or service. You will need to invest in a well planned Pay Per Click program and the corresponding budget necessary to reach your goals. About the Author:
|
RELATED ARTICLES
More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats Their is an old Saying it goes something like this 'Figures Lie and Liars figures. While it is true that you can skew Statistics anyway you want, it is also true that with properly gathered statistics you can learn a great deal about your web site traffic if you know what to look for. My Website Needed More Targeted Traffic - Guess Where I Found It? There's nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links. So, what you want to do is joint venture with as many other websites as possible and get your links out on the Net. This will increase your traffic and ultimately your revenue, so it is certainly worth your while to put some serious effort into reciprocal linking. Follow these suggestions on how you can get started with reciprocal link exchanges and win the link popularity contest. Get Traffic Soon and Surge Ahead or Youll Get Lost in the Internet Wilderness. Getting Traffic or more precisely Targeted Traffic to your website is the most important strategy for the Survival and Success of your Internet Home Based Business. It is a well known fact that the vast majority of the new Home Business Entrepreneurs have only a small marketing budget. Not that they are all short of funds but it takes time for them to be convinced about spending money. It is their desire and determination to cash in on the vast potential the Internet offers that has thrust them into this field of activity. Getting Unlimited Traffic From Search Engines Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyone's becoming afraid... They also think that getting #1 rankings is near impossible. Free Web Site Traffic - 10 Ways How many ways can you get free web site traffic? Who knows, but here are some to get you started. Hopefully there will be one or two ways here that you haven't yet tried. Triple Your Traffic with Top Keyword Strategies Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only "Phase One" of the process. You must also make the most of the keywords you have. Free Traffic Course - Day 7 When you work with web site traffic, you must have the tools that show you the real picture about this traffic. You must know for sure how targeted your visitors are, what they want, what offers they like more, what offers cut down their motivation to use your product/service. Web Site Monitoring Is A Global Necessity Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting. Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders If you are only looking at Search Engines too send Visitors to your Online Home Based Business Web Site then you are missing out on 6 other Key Methods of Traffic Generation. With these 7 Traffic Builders anyone can create a Swarm of Laser Targeted Traffic to their Online Home Based Business Web Site. Link To Get Traffic - Not Search Engine Rankings! There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign. Traffic Secrets - Secrets of the Guaranteed Traffic Companies Exposed Our Story Increase Online Traffic with Directory Listings Some of the best advertising available online would be getting listed in directories. This doesn't mean submitting to search engines. If you write quality ad copies and build a quality site; the important search engines will find you. Step Into My Parlour? Easy Ways To Entice The Right People To Your Website Though traditional marketing methods cannot be ignored, having a website is a very effective gateway to getting new business. Not just that, you can maximise sales to existing customers with your website by making it easier for them to do business with you. Now, this sounds really rosy?you put up a website; you become a millionaire. Though that is not such a far away possibility, a lot comes in between the two. How to Draw Traffic to Your Website - More Steps Web site traffic refers to the number of times your site is viewed by the users. It is the most important point to be made for the success of your online business. Increasing Site Traffic Alright, so you have a website but are lacking visitors? This article will discuss in detail the different ways to generate traffic for your site. Keep in mind that the simplest, yet most foolproof and trustworthy way of gaining targeted visitors to your site, is through your site's content. No matter how many traffic generating programs you use, or how many affiliates you obtain, your site will never become popular if it does not have clear, unique content. This article will split up the art of traffic generating into three different categories: lite, medium, and advanced. With each new level of promotion comes more traffic to your site, but also more expense (or time involved). If you are just starting out, we recommend sticking to the lite version. Use eBay as Cheap Traffic! Did you know that according to alexa, www.eBay.com is ranked number 8 out of over 36 billion sites on the web? (36,000,000,000!). On average, it recieves 40 million hits daily, and of that, it's average user views 17 pages. That's impressive! What's also great, is that most listings get at least 50 very targeted views. If you can get listed on eBay's "The Pulse" (most popular internet auctions) you are guaranteed at least 5,000 visitors to that listing, and many of them will click through to your site, affiliate link, whatever makes you money. The Do?s and Don?ts of Directory Submission If you own a business online, would like to increase targeted traffic to your site but simply don't have any free time, hiring someone to submit your URL to niche directories may be what the Dr. ordered. How To Generate Loads Of Free Traffic To Your Website One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service. Winning The Hit Exchange Game "How do I get more traffic to your site?" That's the eternal question. Or to be more precise, "How do I get more targetted traffic to my pages, people who are going to be interested in what I have to offer?" |
home | site map |
© 2005 |