Traffic Building Information |
|
Reciprocal Link Building That Works
We all know the value of getting links to our site. Links bring you traffic from related sites and boost your search engine rank, which brings you, umm, more traffic. So, basically, links = traffic. However, gone are the days of simply asking for a link (in exchange for a link from your site) and actually getting one. These days, bland reciprocal link requests such as these almost never yield any benefit because they are simply ignored. Think about this old-school approach from the email recipient's point of view to understand why your link requests are ignored. Webmasters of quality sites, the ones you want to get links from, are constantly dealing with link requests. 9 times out of 10 the webmaster simply sees "Link Exchange" and deletes the email. I know I do. I have more important things to do than to entertain requests that are most likely for sites that are not even relevant to mine. And like most webmasters, I don't give the link requester the chance to even prove if it is relevant (meaning, I don't read the email). I've seen so many of these emails that they seem to hit the "Deleted Items" folder as fast as the Viagra spam emails. So, this is the first hurdle, getting your email read. If your subject line resembles a link request at all, busy webmasters will see it as such and simply delete it. You have to put yourselves in their shoes. What would get you to read the email? Well, how about starting off by telling them what YOU can do for THEM, instead of the other way around. This simple tactic works much better. Which one would you open: A) Subject: "Exchange links with xyz.com" B) Subject: "Love your site! As my way of saying thanks?" In the body of the email you can introduce yourself and your site, and explain what you are trying to accomplish with your site. Now, the following method varies slightly depending on what type of site you have that you are trying to get links for. Most sites fall into 2 categories: content sites and e-commerce sites. Is your site offering valuable content to your visitors (such as information on the best local golf courses), or is your site selling something (software or an ebook or something)? Your site will be one of these types. If it's a content site then the process of acquiring links is much easier, because you simply have to convince the potential link partner that your site would be of value to them and their visitors. You could use an email such as: "Hi there, I just saw your site at _______ and think it's a great resource for our new _____ site. Our _____ site is unique because ______(here is where you would stress the value of your site)_________. Check it out at _________. Since our ____ site is like nothing else on the net, and we are quickly becoming the favorite resource for ____. I am going to add your link to my site in a prominent location (with few outbounds on your link page) and was wondering if you would do the same. The traffic we can send each other will be highly targeted and both of our visitors would appreciate and benefit from this link swap. Again my site is at _________. Check it out! Let me know if you would like me to add your link to the site. Thanks! ____ (name)" This type of email works well, and should net you a bunch of links if your content site truly is of value to the email recipient and his/her visitors. Now, if your site falls under the second category, an e-commerce site, you need to put a little more work into your requests using the following approach. The body of the email would go on to explain that, as your way of saying thanks for a great site, you would like to offer them a complimentary copy of your ebook?or a copy of your software?or provide a service to them (copywriting, ebook design, graphic design)?whatever?in exchange for a link from their site. If they link to your site, you will provide them with something in return, other than simply a link back from your site. And it doesn't have to be your main product either. You can put together a valuable little bonus for link partners, or you can acquire master resell rights to something that you think would be of interest to them and offer them this. The key is to be creative. If you think about it just a little bit, I'm sure you can come up with something to give away in exchange for some highly valuable links. I have used this tactic successfully several times and it always works beautifully. People love this because there's actually something in it for them, unlike the dozen other boring reciprocal link requests they simply deleted. Trust me, it works. But the key is that you have to approach the right sites ? RELEVANT SITES. I can't stress this enough. You cannot simply use this tactic as a blanket approach and send out as many emails as you can. If you do that, there goes the personalization and credibility you are hoping comes across in your email. You have to find only relevant sites that are truly valuable to you as a link partner. And if your goal is simply to get top search engine rankings and not just the desire to have a ton of links pointing to your site, you don't have to send out hundreds of these requests - if they are properly targeted. This is especially true if you are in a relatively untapped niche market, because only a handful of the right links will get you top search engine rankings. After you get these links you will get listed at the top of MSN in a couple days, Yahoo in a couple weeks, and Google in a couple months. They all index and rank pages differently, but they share a common trait in that they all place an extremely high value on relevant backlinks. More so than any other SEO tactic out there, in fact. So, how do you find relevant sites? Well, ideally these sites would not only be relevant but also would have a decent Page Rank as well as few outbound links on the page you would like to be linked from. As a rule of thumb, the higher the Page Rank and the fewer the outbound links the better. The PR Prowler program does exactly this. It allows you to enter in the keywords that relate to your site and specify a minimum Page Rank for your potential link partners, then it returns a list of highly valuable and, more importantly, relevant link partners for you and shows you the value of each one as a link partner. It can also email these sites from within the program (and customize each email), so you just have to craft your message and click "Send". Bottom line: You have to be smart when you approach sites these days. With all the spam laws and email regulations in place, not to mention the resource drain on all those involved, you must only contact relevant sites to get links back to you. And by doing this in a creative fashion whereby the email recipient actually gets something of value in return for a simple link on their site you increase your chances of landing these valuable links tenfold. Not only does this boost your link popularity and search engine rank, but these relevant links are great traffic generators in and of themselves. It's a double-whammy, and an internet marketing tactic you should not take lightly. Put some work into your link requests, and it will pay off in the end. Shawn Pringle is the owner and founder of TopNet Solutions, and he has been promoting various web sites online for over 5 years using a variety of clever tactics. His PR Prowler http://www.PRProwler.com software is used by hundreds of savvy webmasters to find highly relevant link partners. He can be reached at [email protected].
|
RELATED ARTICLES
How to Keep Your Listings From Dropping Out of Sight As a home business, one of the ways you probably drive traffic to your website is through search engine traffic. You probably also rely on Google ranking your website in the top of its search engine listings. The Basics of Asking for a Reciprocal Link Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms. Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles This article will be continually updated with your feedback and updates will appear http://www.its-brilliant.com/0001.html. Please See Contact and Reprint details at end of Article An "In Depth" Look At How To Create an email discussion list If you find this information valuable, please send it on to a friend Thinking of Buying Hits To Your Website? Think Again! Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for 'buy hits', 'ad blaster' or 'email blaster' and you'll have an idea how wide those big void promises of getting 'automatic' traffic to your website. But it's not a real traffic... Free Traffic Course - Day 8 If you have any experience of work with your web site, then you know how many changes must be done on the web site to meet with new demands of Internet market. Sometimes these changes may be tiny, like adding some keywords to your text, but if you are not a programmer, you cannot do it. Publicity Tips to Get More Traffic to Your Web Site Web sites are on my mind, since I just updated mine. Now, I am in the process of publicizing it. As my search engine marketing (pay-per-click) costs are soaring, I have been looking for ways to get free traffic to my site. Perhaps these tips from my research can help you increase traffic to your Web site: The Truth About Traffic Exchange Programs and Guaranteed Traffic It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. How To Start A Linking Campaign Getting links to a new website, without Google page rank, can be difficult and sometimes nearly impossible. Most of the websites that have a good page rank in the first place, don't link back to sites without page rank. Some of the webmasters won't even link back to sites unless they have a page rank of 4 or more. Use Free Articles To Create High Quality Backlinks Part I Nowadays, we have created numerous methods so as to bring about well defined backlinks for a particular web site. On one hand, there is the well-known pattern to use the reciprocal link; on the other hand, some use various directories to place their site to. Moreover, there are persons who take advantage of both of these techniques. Greetings! From the Island Outlaw: I just had to get into the fray! I'm new to this cyberworld you see and I was surfing the web this morning in search of ways to drum up some traffic for my website. I came across a site called freeviral.com which said it was free! And would work to drive lots of traffic to your site. So I followed the instructions on the page and Lo and Behold I discovered it was just a front for a site called marketit.com owned by one of the so called maketing gurus. How to Drive Traffic to Your Website with Traffic Exchanges The number one problem new website owners have is, "How do I drive targeted traffic to my website?" Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product Let me ask you a question. What is the most important thing in running a business? Well, obviously selling. Right? Wrong! This is like stating that the most important thing in life, its purpose, is breathing. How to Increase Targeted Traffic that Boost Your Income? To increase targeted traffic is one of the foremost wish lists to the webmasters. And the targeted traffic is one of corner stones that make you rich via Internet marketing. Whether you're an affiliate, selling your own products/services, or a web master who seeks extra income through your web site, these three cornerstones must be obtained. What are they? How to Increase Link Popularity Link Popularity refers to the number of links coming from other web sites to your web site (also called inbound links). The competition between search engines and webmasters has led the search engines to find new ways to measure the importance of a site. Google has been responsible for introducing link popularity as an important aspect in its algorithms. For instance, if Google reads your site and sees many inbound links from related web sites it interprets each link as a "vote" that your site is good and as a result gives you a boost in your ranking. Website Traffic Generation?7 Great Ways to Increase Your Web Site Traffic We all know that the secret to success on the Internet is getting your website noticed and producing massive amounts of unique traffic. Even better still is producing this traffic on a consistent basis and for free. So how do we go about this task and what is the magic formula that will do this for us on a constant and ongoing basis. Linking Your Website To Others Around The World Finding quality traffic though effective website promotions is the number one area all website owners deal with on a daily basis. There are many advantages to linking your website to others around the world. There are marketing companies that have various ideas on how to increase your exposure. One of these ideas is to increase exposure to your site by having over 750,000 incoming links from websites around the world. The sign up process can be accomplished in as little as five minutes. I have found most website owners are extremely knowledgeable about their product but lack the knowledge to properly market. Search Engine Submissions That Boost Link Popularity! "Submit to 10,000 Search Engines" or "Submit to over 200,000 Search Engines". This kind of ads should attract customers. It looks great to submit to so many search engines. Submission software is offered that helps to submit hundreds of websites to hundreds of search engines during several hours. What is a realistic, possible result of all these nice tools? The achieved link popularity is near Zero, but the mail box is filled by the autoresponders from the mass of FFA (Free for all) search engines. Which Search Engines count? Only a few of the many search engines really count! 99,9 % of all those who go on-line to find something use one of the 18 top search engines. Scrub The Web provides this information in it's member area. Yahoo, MSN Search and Google are the top three search engines according to Alexa Ranking. Alta Vista and AllTheWeb ? also famous search engines - belong to Yahoo and are supplied by Yahoo. If Link Popularity of a website is measured by the services that provide this information, only the Link Popularity of a website at Google, MSN, Yahoo, AllTheWeb, Alta Vista or Hot Bot is displayed. This shows that only a few search engines really count for Link Popularity. It is not necessary to submit to thousands of search engines, but to the few important search engines in the right way. Manual work instead of automated submissions Yahoo search demands that a submitter of websites has to be logged in a Yahoo email address before the submission can start. Submitting to MSN is only possible after typing of a code that is presented in a window. Google says that it is not necessary to submit a site to their search engines. Their spiders crawl the web and can find the websites. Google offers anyway an Add URL page and does not penalize repeated submissions. It seems that Google Sitemaps is a recommendable tool for webmasters to improve the chance that websites get indexed. Submissions to directories Submissions to directories result in good quality links to the website. The Open Directory Project is the most important of all directories. It is very difficult to get a site listed in this Number 1 directory. Repeated submissions are necessary. Google favours websites that are listed in The Open Directory Project. The Yahoo Directory comes next but it is expensive. The websites of vilesilencer and trendmetrix list hundreds of good directories. A lot of them are free and of high quality. They are spidered by the major search engines. This high quality links are not only good for boosting the Link Popularity, but of the Google PageRank. Quality counts The conclusion is that only the quality of the links counts that can be gained from search engines and directories to the website. Submissions to thousands of search engines are a loss of time and resources. Most of the work has to be done manually. Good results can be achieved, but it is a question of time, rather in months than in a days. Online Guru or Scam Artist: How Can You Tell? You want to start your own online business. You want the financial independence from corporate America. You want to pursue your dreams. You need help. Who do you call? How to Cheat Traffic Exchanges There are many ways to cheat traffic exchanges and generate massive numbers of hits to your website. Some are complex and some are simple. Below is a list of some of the more popular methods of cheating. 3 Instant Traffic Techniques for Mini-Sites When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell. |
home | site map |
© 2005 |