|Video Streaming Information
Working with Royalty Free Music
When creating Multi-Media Content, Flash or Video Clips for a client's web site or CD Rom Project, the last thing you want is to get him in trouble with the law. If there's a need for music in a project, using royalty free music is essential.
Here are some general music tips that you may find useful:
1) Finding the right kind of music
There are hundreds of choices when it comes to royalty free music and making the right decision can be hard. After all, most TV production companies have music supervisors on staff whose only job it is to select appropriate music for projects. Selecting music is an art in itself. In general, you will find that your clients would prefer to use something they heard on the radio, something from their favorite album etc. Unfortunately, that's copyrighted stuff and licensing an N Sync song for your next 'how to' video or CD-Rom may cost you a fortune. What you want to do is find buyout music that sounds similar to today's popular music. It's a little harder to find than your typical 'canned' music. A lot royalty free music may sound like music from a 70's sitcom or worse, a cheap porno flick.
A good place to check out is http://www.buyoutmusictracks.com All their tracks are created by established record producers with grammy and gold record credits so you get music that sounds as up-to-date as what you may hear on the radio.
Our tip: Always use music that sounds just a little more energetic than you think you may need. You may listen to the music over and over while you're putting together your project while the end user may only hear it a few times.
2) Less is not more in production music
When you are looking for background music for a project, choose music with some impact. I know it is supposed to be background music but if you choose high energy tracks, your whole project will leave more of an impression. Listen to a sampling of today's TV commercials and you'll find that most of them use very powerful music. You want your work to create an impact and keep viewer's attention and a strong, powerful soundtrack can do that.
3) When 'legal' music is not legal
The usage license on your buyout music CD may be very liberal but it is not a license to steal. You can use royalty free music on all of your projects and as you have the legal right to use the music, your customers can be assured not to get into legal troubles.
However, that license is only extended to you, the purchaser. You cannot transfer that license by copying your CD and giving it to somebody else or by selling the CD. This may be news to you but there's no such thing as a 'used buyout music CD' If you don't purchase the music from the producers of the music, it won't be legal still. So, next time you browse Ebay for royalty free music, make sure you are buying a new CD, not a used one or it will be useless to you.
4) You get what you pay for
While we're on the topic of Ebay: You may find offers for entire 4 or 6 CD libraries for $75 or other ridiculously low prices on Ebay. The truth is, these CDs may not even be worth that low price.
One good quality royalty free music CD will cost you between $29 and $69 (some even more) If it's less than that, here's what you are likely to get:
5) CD or Download?
With the event of high speed internet, you don't really have to wait anymore to receive your Royalty Free Music CD in the mail. If you need tracks fast, you can now download buyout music from the net. You can choose only the tracks you need and get to use them within minutes. Single downloadable tracks usually cost a little more money per track than buying a whole CD. On the other hand, you don't have to buy a whole CD if you only need one or two tracks.
My advice, if you are buying music to 'keep on the shelf' for future projects and for your customers to choose from, buy physical CDs. If you need just one or two 'perfect' tracks or if you are on a deadline, downloadable purchases may be perfect for you. I don't know if I have to mention it, but purchasing a Mariah Carey track from Itunes or Napster for a buck does not entitle you to use the music. You have to download your music from a buyout music company so the track is licensed to you.
6) Make your own
You may think, 'are you crazy? I'm not a musician' You don't have to be a music genius anymore these days. Programs like Acid and Apple's Garageband allow you to create original music by using 'loops' Loops are pre-made musical chunks of drums, bass, guitar, strings, whatever, that you can put together like a mosaic to create your own music soundtrack.
The advantage is clear. By creating your own music with a loops program you can make absolutely sure that nobody else is using the exact same music on their project. This will give you 'original' music at Buyout Music Prices. All you need is a good musical ear and a couple of loops CDs to get you started. You can find lots of loops CDs and more info at http://www.acidmusicloops.com Their Groove Construction Kits are a great way to get started with music loops. And here's the best news, you can download the Acid program for free. Just visit http://www.musicleads.net/articles/freestuff.html for free (and legal) downloads of Acid, Protools and many other great music and sound tools.
I hope that these tips were useful to you. You are free to use or re-print this article in your newsletter, ezine, or on your web site.
About The Author
Alan Steward - www.musicleads.net
Alan Steward is a producer and engineer with many credits in the Music, Video and Television production world.
Independent Video in the Information Age
One of the primary obstacles for video content distribution over the Internet is the cost of specialized software required to encode video. Video encoding consists of converting video content into compressed digital data that can be easily distributed electronically.
Seven Tips on Making a Successful Video Production
Producing a video for your company can be an exciting and potentially stressful experience. There's more to it than simply assigning a video production company to the task and crossing your fingers.
Put Audio & Video on Your Web Site
As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. They are always pleasantly surprised when we tell them that they can do it themselves!
Shooting High Definition Video Footage in Italy
Italy is without question the place to shoot high definition video. Nearly everything in this sun-drenched part of the world cries out for a photo or video capture. My feelings about the country have never wavered from this opinion.
E-Commerce & Streaming Media: A Marriage that Works
In the heavily populated world of E-Commerce, what determines whose site will be successful and whose won't?
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury ? useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.
How to Interview on Video
When doing an interview there need to be at least three people involved. The person being interviewed, you, the interviewer and someone to work the camcorder. It could be argued - I would so argue - that an extra person to handle the sound is a great benefit but this is a policy of perfection.
How Video can be used Effectively Online
A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.
How to Star in Your Own Promotional Video
Well, it's official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off?
Network Marketing and Video Email
I received another e-mail today from someone telling me that Video e-Mail is the wave of the future. According to the e-mail, (which contained no video!), the world will soon be embracing and more importantly paying for this service. The jury is still out and I don't want to make any judgmental comment that I have to eat later.
When Does a Corporate Video Add Value?
A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.
Create a Favicon for Your Customers Bookmarks in Four Easy Steps.
A favicon is a custom icon that sits next to your web site title in a persons favourite's menu when they have bookmarked your site, it is an easy way to create an 'eye drawing image' to ensure that people always see you link in their favourite's and should hopefully encourgae them to check out that 'great site that they haven't visited yet today!'
Look Into My Eyes - New Webcam Technology
If a new webcam technology from Microsoft get the go-ahead, then instant messaging could get a whole lot more interesting.
Is Video Streaming the Future for Corporate Video?
Things have changed quite a bit from when I started in the film & video business in 1988. Back then, many corporate programmes were still shot and edited on film. Video shooting was on "plain Jane", non-SP, analogue Betacam. Video editing was on Low Band U-Matic - a process that required copious notes to be taken and a day or two of writing all the timecode numbers down for the (linear) on-line edit. Mastering was on bulky one-inch reel to reel video, that was so sensitive to magnetic fields, it couldn't be taken on a London tube train. Distribution was either on Low Band U-Matic, Betamax (remember that?), or VHS.
Video Email - The New Way to Communicate
The Internet is now a thriving means of communication and for everyone around the globe to receive the most up to date information at the click of a mouse button. Sending an email is now accepted as the quickest and easiest way to converse with your friends and family or business acquaintances and everyday millions of emails are sent worldwide. However, as in all aspects of life today even this form of communication is fast becoming the "old hat" system and the new kid on the block is now high streaming video email.
Video Converters 101
Your PC may contain hundreds of video files, all encoded differently - AVI, MPEG, RM, WMV, DVD, VCD, MOV, etc. If you are looking for video conveter tools, here are some suggestions.
Peer to Peer Internet Video Broadcasting
Unlike standard television broadcasting, there are a limited number of viewers that an Internet television station can accommodate. These limitations are determined by the amount of bandwidth the network media server has available. A popular Internet television station would require large amounts of bandwidth to provide the broadcast to a large viewing audience.
Google Video Viewer tweaked for Non-Google content
'DVD Jon', a Norwegian programmer, has tweaked Google video to make it play clips that are not on Google's servers.
Five Ways to Profit from Using Video Online
The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.
Boost Your Online Sales with Audio and Video Support
Have you ever noticed when you are shopping at most any retail store there is background music being played and if you need help understanding how a product works or need aid in purchasing the correct equipment there is always a person near by to help you?
|home | site map