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Your Website Should Be Selling It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too." Trinkets, Lockets And Empty Pockets It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing! Website Success is Key The popular search engine Google indexes over 8 billion websites. Is one of them yours, or is your website just floating around in cyberspace and you're hoping your customers will just find you? Is your website a benefit to your organization or company? Is it just an expensive showpiece or is it of true value? Three Way Linking - Webmaster Strategy Three way linking and concerns. A Network Of Web Sites Is Not Enough! The big thing these days is your ability to capture the market. So how do you do that? Learn to Build a Better Online Business Website Using Keywords and Content Are you aware that 90% of the websites on the Internet today are a waste of time and space. You have probably been on some of the sites I am referring to. You know the ones that when you arrive it really has nothing to do with your search criteria. Adding Word Rich Content to Your Website You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included. Make Your Web Site User-Friendly! Making a web site is easy. Making a good web site is not so easy. There are many things you have to consider if you want to make a good and successful web site. How to Draw Icons or Images on a Mapserver Generated Map In this example I have used the map of the Itasca demo of the Mapserver. I have done only small changes to the map file. The Itasca demo has (into the html file) the parameters of the path where to store the images: Do This One Thing to Create a Powerful Product-Selling Web Site Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. What is SQL? What is SQL? SQL stands for Structured Query Language and is the lingua franca in the database world. SQL is a standard that is used by all database vendors and programmers to define, extract and access the information that is stored in databases. SQL began life as an IBM creation but was standardized by the American National Standards Institute (ANSI) and the International Organization for Standardization (ISO) as ANSI/ISO SQL in 1988. Since then ANSI/ISO SQL standard continued to evolve. The ANSI-SQL group has since published three standards over the years: Duplication vs. Individualism How can we add Word Rich Content to our Websites without overtly duplicating others website content, and as an end product maintain our own Individualism? Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting If you are developing your website on a host that charges less that $5 a month, make plenty of backups as you are likely to loose your website files when the webhost goes out of business without notice. Indeed, be extremely wary of any such host. Once your website is attracting getting visitors, get your website hosted with host that does not foolishly try to over sell his server resources. And, expect to pay at least $15 a month or more for the added security and reliability of such a host. 7 Reasons Why Your Small Business Needs A Web Site Many small businesses have the misconception that their business can not benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients. Here are 7 reasons why your small business NEEDS a website: If You Build It, They Will Come? Building a new website can be a lengthy task. From scratch to the client's specification and then implement additional features and/or changes the client usually has. Sometimes far too much attention is put to the development of building the website and then on launch day expect the massess of visitors to flood in. This simply is not the case, unless you have traffic from another of your sites streaming over to the new one. Why Is No-one Buying From My Website? Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales? Autoresponders Make You Look Like A Pro People like to get immediate responses to requests. Autoresponders are great for letting people know you are on the job and that their requests are being taken care of. These are much better than thank you pages. For Newer Sites, Web Marketing Depends On Titles & Links! We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things: Web accessibility for screen magnifier users The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements. Some users will magnify the screen so that only three to four words are able to appear on the screen at any one time. You can try using a screen magnifier yourself by downloading the Zoomtext screen magnifier from http://www.aisquared.com/Products/ZoomText8_mag/FreeTrial/Z8FreeTrial.htm for a free 30 day trial. Do You Really Need A Website To Succeed Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town. |
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