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Advertising InformationDirect Mail = Your Money, From Printer to Mailbox to Trash!I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November? WomentisementsThe unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes. These advertisements use attractive women posing in ways. This type of advertisements initially started in the West to sell special women products, alcohol and adult entertainments. Gradually this trend spreaded to other markets & products and unfortunately it has been adopted by our market also. Science of Advertising and How to Benefit From ItIt is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works. Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole ProcessThis article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. 10 Ways To Improve Your Print Ads1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. Creating a Winning LogoCreating a logo to get you noticed. Promotional VehiclesIt is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? Avoid The Big Advertising MistakesIs your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Why Your Ad FailedSo you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work. 10 Tips to Use Giveaways EffectivelyWalk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game. The Art Of Fear Free AdvertisingIs fear of failure an issue when you commit valuable money in advertising? Developing a Formal Brand Messaging DocumentEnsure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. How to Get People to Read Your Ads Like CRAZY!Rule One :- The Headline The Truth in AdvertisingMost of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health-related products--aspirin, cough syrup, antihistamines--are the best. Online vs. Offline AdvertisingLet's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.
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