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Just What Are Consumers Thinking? Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes. How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. The Not-So-Hidden Persuaders: The Power of The Media Upon Us All In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness. A red car, for example, has hidden stimuli, for red is a color that makes people angry. If you think I'm nuts, (I am, but not about this), check with some insurance companies. I was dumbfounded to learn that the collision rate was slightly higher for a red car! Packard's premise was mind-boggling and insightful for its day. Even he, however, under-estimated the full extent to which modern advertising has penetrated our psyches. Add More Pizzazz To Your Ad For More Profits I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Why Most Advertisements Stink! Question:�What do you think the most important part of any ad is? The Benefits of Specific Advertising The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." The Only Bad Advertising Is No Advertising - Or Is It? Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this ? "Is the only bad advertising, no advertising?" Advertising 101 Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it. How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation ? saving money by buying blank substrates inexpensively at local hardware stores such as Home Depot and Lowes and avoiding the prices sign companies need to charge to apply the material. Although you do pay tax by buying locally on the substrate, you can save tax on the vinyl by ordering over the internet. A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed! FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline. If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are? How to Create Ads that Sell with Little Effort One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation ? saving money by buying blank substrates inexpensively at local hardware stores such as Home Depot and Lowes and avoiding the prices sign companies need to charge to apply the material. Although you do pay tax by buying locally on the substrate, you can save tax on the vinyl by ordering over the internet. Cinema Advertising is Big Business, So Mergers are a Natural Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background. Tips for Using Paid Advertising Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products. Choosing a Print Mail Dealer ��������������� "Print & Mail is a type of service that is���������������� popular among small mail order operators.���������������� It is an inexpensive way to get your ad���������������� material printed and mailed to people. How to Get People to Read Your Ads Like CRAZY! Rule One :- The Headline 3 Inside Secrets To Making You Richer Using Direct Mail! Making money using direct mail isn't easy. And anyone who tells you it is, is lying. 7 Questions to Ask Before You Advertise Most business owners and managers keep a fairly close eye on their marketing budgets. 10 Reasons Why Your Company Needs Custom Invitations I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!
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