|
|
| Small Business Information |
|
|
|
|
A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another. I believe ALL businesses should have a logo You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials. You only have a split second to grab someone's attention You need to make the most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more. Before you decide you can't afford a good logo Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for my small business. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good. LogoWorks For $300 to $500 you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark. What I like most about Logoworks They require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it! If you don't have a logo, or if yours is in need of an overhaul Check out LogoWorks by visiting http://www.10stepmarketing/greatlogo.htm (C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
|
|
|
|
RELATED ARTICLES
Breaking The Chains! Everyday, customers and business owners are bombarded with billboards, logos, print and electronic ads from huge corporations. With annual ad budgets that are more than our businesses' SALES in an entire year, our small independent businesses are getting squeezed out of consumers minds (and wallets) more and more each year. But the good news is, there are ways to fight back and "break the chains": How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL It's a commonly quoted statistic: 80% of all small businesses will fail within the first five years of running. In fact, in Internet marketing, this figure can be as high as 95%. Yes, it's a commonly quoted statistic but for some reason, people are not very good at saying exactly why this happens. And it happens to what seems like nearly all newborn businesses. Starting A Concrete Cleaning Pressure Washer Business Concrete cleaning can be a lucrative business to start. Here are some tips which will help you do it right. In Home Daycare Businesses for Profit To have one of the popular in home daycare businesses. Many people think all you have to do is love kids and have a home. But to have a successful daycare business, it takes a little more than that. Actually, it takes a lot more. The Franchisors Heavy Load Why are we over regulation the franchising industry, what purpose does it serve? Rules and laws are fine, level playing fields are nice, but the customer votes with their dollar and the entrepreneur and companies can only sell what people are willing to give up that unit of trade we call a dollar for. Choosing a Truck Wash Location in Nevada, Case Study There are several well-known truck washes in the Great State of Nevada. Truckers need to get their truck washes as they travel West into California after coming off the mountains thru the weather, which dirties their trucks. There are two truck washes in Reno and two in Las Vegas, another strategically placed in Fernley to catch traffic coming from Las Vegas to Reno and on I-80 before the traffic. When picking locations from truck washes you must consider many factors and look for well-traveled crossroads, which are heavy on the truck traffic. Choosing A Business Thats Right For You Q: I really want to start my own business, but I have no idea what business would be best suited for me. I'm also eager to get started, but I don't want to pick the wrong business just because I'm impatient. How should I go about deciding what business would be best for me? -- Samuel J. Cabinet Refacing Business Opportunities With all the cabinet refacing business opportunities out there, you could have a home based business that grows in this expanding industry. You've wanted your own kitchen updated, or talked to friends and family who have put out thousands of dollars remodeling theirs. It is an industry that will expand continuously, as homes are getting older and people want a new modern look. Dispute Resolution; Competing With Other Franchisees If you are in a franchise and have a territory dispute with another franchisee you need to prevent a lawsuit use dispute resolution techniques to resolve the dispute. Competing with other franchisees is a subject that franchisors would prefer not to need to talk about. This is a real problem for some types of franchises. For instance mobile service businesses and home based franchises. Starting a Business in New Hampshire Hew Hampshire car wash market. Well we have visited every city in New Hampshire over the population of 10,000 at least twice, the larger ones four and five times talking to many people in various industries. Landscapers, brick layers, Heating and Air, Plumbers, Car Dealers, Professional People, Politicians, wood be politicians, chamber of Commerce Personal, Economic Development people and just nice folks on the street. Including skateboarders; Hockey and Soccer Moms; Canadian Tourists and this last visit mourners for the Old Man of the Mountain who died in vain after a Harsh winter of snow and rain. The ceremonies were good and respectful of our fallen gentleman. But the world marches on and with more places to go and people to meet including an in depth look into what makes Nashua tick. One of the major populated cities in NH and there are not many of them. Total Population is about 1,272,600 approximately. Attributes Of Companies You Don?t Want To Buy! There are no "rules of thumb" in the pursuit of companies to buy. Each purchase opportunity has to stand on its own merits. There are, however, attributes of acquisition candidates that need to be defined for what they really are before additional, limited resources are put at risk in a potential deal. It is absolutely critical for any proactive business buyer to understand, consider and deal with specific business characteristics that add unnecessary financial risk to the investment opportunity at hand. Small Business No How - Dont Give Away the Farm You're pretty proud of yourself! After all, only four months ago you came up with the idea of opening your own business - "Jenni's Interior Design" Your friends have always said you were gifted when it came to arranging furniture and picking out colors, and you love to do it, so you decided it was time to get serious. Designing a Franchise Training Program If you intend to franchise your company you will need to design a bullet proof training company for your new franchisees. This is above and beyond the training program you will design for them to administer to their new employees. Remember when training new franchisees it is similar to training new managers for any Corporation's outlets. The difference of course being that the Franchisee in a Franchised Company has a lot more at stake and will be twice as motivated as an average manager of a corporate Store. Setting Up a Pressure Washer Rig to Clean Concrete Maximum efficiency in the cleaning industry is a key to survival and higher rates of income. The trailer or tuck unit needs to be set up so that you can use a garden hose and external water supply, because you never know when you are going to need one for concrete or other types of jobs. Any new rig should also come with quick releases between the tank and the intake tube to the pressure washer. There should also be a valve that is turned so the water is running from the black tank that now holds the external water that comes in if you are running thru an unmodified hot water pressure washer skid unit with a float tank. What Help is there for Veterans Starting a Business? Some of the very qualities that attract people to the military life are what make them good candidates for an internet based home business. What are these qualities? A sense of adventure, an attraction to signs of leadership and the ability to discern what constitutes a good leader, courage and idealism and an understanding of the joy of testing one's own limits. Creative Business Card Marketing Announcements can be handed out as a business card Round Pegs In Round Holes: The Amazing Secret of Succeeding in Any Business Every Time! Success is the desire of everyman on the face of this earth. There is no normal human being without this yearning. Unfortunately, statistics shows that just about 4% (some even quote 2%) of the human race experience real success. I hope your dream is to be among this 4%. The fact that you are reading this article right now shows your desire. My purpose is to help you succeed. Basic Psychology of Franchisee Ownership and Expansion If you are a franchisee of a large franchise system; before you expand your franchise to include more stores there are some questions you might ask yourself. If, however, you bought your franchise to expand, grow and amass a small empire of your own, your franchisor will be the last person to stand in your way. Franchisors applaud those who are true entrepreneurs and believe in no limits. Your Franchisor will help you achieve your goals, even if they have to be the ones who push you over the top. No matter what your objectives are; for instance; To have a good paying job, more freedom, become rich or build a small empire; your franchisor is there for you in heart and soul. You must choose your destiny, keep them informed every step of the way and remember, the sky is not the limit, the ground is! Small Business Owners - Form a Relationship with Your Bank Manager It's just like a marriage Self-Employment: Do you know the Difference between Rates and Wages The difference between rates and wages is not always clear to newly self-employed people and their wage-earning clients.
|
| home | site map |
| © 2005 |