|Small Business Information|
Creating a Dynamite Account Plan
Why do you need an account plan?
When you first decide to approach a company through an introduction, networking event, or from your daily routine, you will need to put together and account plan. This account plan will be part of your power page and it will contain information about your own personal approach to winning the account and a plan on when to follow-up. An account plan is like setting goals. You have the ultimate target and the steps to get where you want to be. One thing about the account plan is that sometimes it takes a long time to get from where you are now to where you want to be, in regards the company you are approaching; sometimes we never get there!
I put an account plan together and my target was a large corporation which shall remain nameless for now. The time between beginning the plan and actually fulfilling the plan was three years. I had to jump through a lot of hoops in order to get to the right people. The timing was also crucial, I had to gauge the best time of year (budget year) to approach the company, and also make sure I had the right knowledge to get in the door. In another case, I put a plan together for another large corporation, found a contact that I already knew from fundraising events, and picked up the contract in fourteen days. I basically knew where I wanted to go with the account and followed through.
Planning and goal setting can be onerous for most of us. It is especially difficult to set company and personal goals but it is extremely important to do them without fail. The only time I have really succeeded in gaining accounts is when I planned the process.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
An Example of Business Automation - eCards with pizazz
The last time I spoke and went into a bit of detail on business automation. Today I would like to give you some details of how I actually used it personally so you get to see first-hand what I wanted, how I went about doing it and finally executing it.
Not Listening Can Hurt Your Small Business
Most small business owners seek advisors who can help them improve their businesses. They want advice from those who have the experience and really know what they're talking about. But they can only benefit from the sound counsel if they listen to the expert's guidance. Unfortunately, there are some entrepreneurs who aren't going to hear the professionals out or follow a plan no matter what. At that point, experts realize that they might as well save their breath and hope that the business owner will eventually see the error of their ways before it's too late.
How To Start A Blind Cleaning Business Quickly And Easily
Starting the blind cleaning business is one of the best marketable business ideas you could latch on to. If you give the requisite amount of time and dedication, there will be no cap on your earnings. No wonder, there is pleasure unlimited in being one's own boss. A lot of ambitious people like you have made successful entrepreneurs of themselves, as they mastered the principles of a successful blind cleaning service.
Work is a Four Letter Word
I love work, I can watch it all day.
Secrets Revealed To Having The Most Professional Staff On The Telephone!
Do you have all the customers your business can use?
Pressure Washing Heavy Equipment
One of the best ways to make money in the pressure washer business is to power wash heavy equipment. It is not necessarily easy work and you will get quite greasy but it is steady work and there is lots of it. You will need to know the different types of equipment and the issues which are of concern to preventative maintenance technicians, operators and owners.
Your Business and the Story of a Tree; Part One
This morning, I went to take a short walk outside. I've been feeling a little more flexible since this weekend, and I figured a stroll would help me keep that liquid feeling in my bones that I've missed so much.
Shocking Experienced Copywriter Reveals Little-known Secrets To Closing BIG Ticket Deals!
Small Business Newsletter Dilemma: Which Day Do I Send?
If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do?
A Business Plan Is Not Worth A Cracker To A Struggling Business - A Plans The Last Thing It Needs
Before you start a business we encourage you to prepare a business plan. Without it your business has a 92% chance of failing within the first 12 months. Sometimes your business plan tells you that you should not go into business at all!
Equipment Maintenance Manual for Mobile Cleaning Business Outline
Service Cleaning Businesses must maintain their equipment in order to insure it is ready to go when the company vehicles reach their customer. It does not matter how many service vehicles or employees you have, a manual can save you both time and money. If your equipment is not running correctly you will find yourself in a position of having to make an excuse to a customer. Although if this happens only once you probably will not jeopardize the account, but if it becomes a common occurrence you will be sure that you will lose some accounts and be thought of as inefficient and unreliable. If this happens you can bet that if your competition shows up with a lower price and a few extra promises you will receive your walking papers and become a political casualty of the world of the cleaning business.
The Perfect Mission Statement
One way to determine your companies mission statement is based on a general overview of the company. Some important questions are asked like: Why does the company exist and what kind of business is it in? Is there a particular market or niche that it will concentrate upon? How will the company be distinctive in its business methods? Once these questions are answered, the focus moves to the accomplishment of these broadly expressed objectives. What actions will the company take toward increasing and maintaining profitability, innovation, market standing, or productivity? What financial and physical resources can be depended upon? How will the company oversee and assure manager performance and development while also controlling worker performance and attitudes? In what ways will the public be responsible for determining the success of the company?
Business Owners - Do You Actually Own a Job?
How many hours do you work a week? When was the last time you took an uninterrupted holiday? Do your staff have a better job than you? Now ask yourself, Do I Own a Business or a Job- with Overheads? Are you happy about the answers to these questions? If not, read on.
Why Small Businesses Fail (or Fail to Thrive)
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants ? one of the best. She also had great design skills, as well as good customer service skills. But she had little business management experience and less self-employment experience.
Where To Get Money For a Franchise Idea
How often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you'd really like to get in on that...if only you had the money? If you're like most who are seeking greater opportunity and wealth, this probably happens with you more often than you care to admit, except perhaps in strictly private conversations.
Dynamics of Daylight Savings Time on Service Businesses in the United States
The Dynamics of Daylight Savings Time changes the way we live and do business. What are the true dynamics of daylight Savings. It was to improve the efficiency of energy supply and demand issues originally. Does it still work for that purpose. To some degree yes. But, not as much as you think. As a matter of fact until people readjust a little it actually hurts energy costs for those cities burning coal. Some cities use fuels to power up. Nuclear is best next to hydroelectric power. Wind sounds great, but we have not perfected that and the tax write off scandalists made a mockery of what could have been great technology and environmentally sound energy. Solar, may work better more now than previously due to the Infrared knowledge and more efficient solar cells due to nano tech. Solar sounds good since it is coming from the sun or space, stuff that happened billions of years ago now reaching us in other spectrums too.
Small Business Marketing, According to Seinfeld
What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain".
Small Business Success Tip: Learn Something New Everyday
Your grandfather probably told you to "learn something new everyday". Your grandfather was giving you advice that works for your small business as well as your own education.
Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing ? and sorry to say ? that book doesn't work!
Business Scents - Do They Work?
You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained.
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