|
|
| Web Development Information |
|
|
|
|
How Did You Get Here?
When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time. You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this service). However, even with the best statistics programs, it can be difficult to determine where exactly your visitors are coming from. Did they arrive on your product page by clicking a link in your newsletter or did they get there by clicking the banner you've paid to have displayed on Yahoo? The best way to answer this question is to track your links. You can do this by buying link tracker software or by employing a third-party service to do it for you. However, if your budget is tight, there's one way you can track your links without spending a dime. This can be done by tagging a question mark followed by a piece of text at the end of your hyperlinks. This will not affect the way the link works, but will help you identify that link in your website's statistics. For example, http://www.yoursite.com/page1.htm?linka will point simply to http://www.yoursite.com/page1.htm as if the "?linka" were not there at all. However, when you analyze your statistics, you will have separate results for both links. That way you can determine how many people visited page1.htm and how many people visited page1.htm by clicking the link marked '?linka'. You can use this to test the effectiveness of any or all of your links. For example, if you want to know how many people are arriving on your product page from your newsletter, your banner ad and your home page, you could set up your links as follows: The link from your newsletter: www.yoursite.com/product.htm?newsletter The link from your banner on Yahoo: www.yoursite.com/product.htm?yahoobanner The link from your home page: www.yoursite.com/product.htm?home When you analyze your visitor statistics you can clearly see how each of these links are performing and then act accordingly. As there is no limit to the amount of distinct links you can create, you can easily track all your links at no cost. About The Author Michael Hopkins is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm
|
|
|
|
RELATED ARTICLES
How Did You Get Here? When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time. How To Make Your Website More Successful? (Part I) Building a website and getting it online is easy. Driving visitors to it is the more difficult part. Most people are not patient enough when it comes to build up traffic. They expect thousands of visitors a week after they go live with their website. But that is not how it works. We share some secrets of how to make your website more successful. Art, Artists and the Web: Part 3--What to Put on an Artist?s Website What to put your the website if you are an artist. Make Your Own Website - General Website Design Tips Wow, we`ve already taken a domain and chosen a web host. Great job ! Now it`s time for something special: making your own website. You could`ve completed this step before, but at the time you`d had finished it, the domain name could`ve been taken. We don`t want any complications right ? Three Way Linking - Webmaster Strategy Three way linking and concerns. Things to Consider Before Starting a Website In the time that I have been using the Internet, (since 1996) I have seen a lot of websites.� I have seen a lot of good websites and I have seen a lot that were just plain awful.� Here are some things to think about before you start a website. Web Analytics - Getting it Right Understanding and using web analytics. The Problem with Paypal On Your Web Page When I set up my website I felt paypal was a very simple and easy solution when people wished to purchase my products. What and How to choose the Right Keywords for Mega Traffic Keywords in Search Engine Optimizing and Search Engine Marketing are the building blocks and foundation of your website on the search engines. If your foundation is weak or poorly put together your webpages won't have much to be based upon for the engines to rank with. Email Addresses in Web Pages You want to give your site's visitors a way to contact you by email but don't want your emali address to be abused. Here are a few ways to protect your email address when building your website. Server Stats ? Analyzing Traffic To Your Site Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. The Problem with Automated Accessibility Testing Tools An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don't want to check images for alt text on each and every page on your website? Run the site through an automated tester and it'll do it all for you! Selecting a Web Content Management Product So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source? Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the company's income but so does the way the site itself is created. Web Coach Tip: What You Should Know About DIY Web Sites Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said. Effectively Using Robots Meta Tags The "robots" meta tag, when used properly, will tell the search engine spiders whether or not to index and follow a particular page. For the purposes of this article, we will be using the "( )" symbols to represent the "" in html coding. Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent "golden age" of the Internet ? Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualified traffic is the name of the game, as it's the oxygen that keeps a good ecommerce web site thriving. Consequently, it's very important to have an understanding of your web site traffic or visitor activity; i.e. baseline information that includes the number of visitors during specific time periods, originating location (domain), where the visitors went on a site and how long they stayed on specific sections or pages of a web site. The de facto industry standard traffic analysis tool application is Web Trends, manufactured/supported by netiQ, Inc., which we will focus on in this article. Why Is No-one Buying From My Website? Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales? A Beginners Guide to Server Side Includes An Introduction to Server Side Includes Eight Deadly Web Site Mistakes and How to Avoid Them Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses.
|
| home | site map |
| © 2005 |