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6 Steps to a Successful Medical Spa Expansion
According to the American Society for Aesthetic Plastic Surgery, since 1997, nonsurgical procedures have increased by 471 percent. Jeff Russell, CEO of MedSpa Financing, comments "Medical Spas are a natural progression of medical practice expansion, having a medical doctor run them gives them the credibility and public confidence needed for their success."
Before you jump into the Medical Spa industry; keep the following 6 steps in mind:
1. Start with a Road Map
A business plan is critical for business success, and it is especially important when starting a Medical Spa. Not only is it necessary if you are going to require financing, but it will act as a blueprint for building a successful MedSpa practice.
You should have a clear strategy of what services, procedures and products you will offer. Don't try to be everything to everyone. A Medical Spa typically combines medical and aesthetic procedures along with complementary skin care products.
2. Know your Financing Options
Do not underestimate the costs associated with opening a Medical Spa. Are you simply adding hair removal equipment to your existing location or building a new facility? You will need to carefully consider your financing options ? this will often be reality check time.
You will have a number of options, including: leasing, working capital, and/or finance loans. Equipment leasing is the best way to go if you want to pay for your equipment as you use it, while preserving your capital and bank lines. Under-capitalization is one of the main reasons businesses fail; make sure you are prepared.
3. Product, Equipment, Service
By completing your business plan, you will have a clear idea of how many treatment rooms you will need. Don't forget about calculating the amount of retail space you will also need to support the MediSpa.
When choosing your skin care products, choose the ones you really believe in. Otherwise, you are really missing a huge profit opportunity. You may even want to go private label.
4. Location, Location, Location
By now, you know your target customer, the next step is to be where they are. You should have good traffic flow and be in an area with sufficient commercial and residential density.
5. Building your Dream Team
Since you will not want to be tied down to the day to day operations of the MedSpa, you will need to choose a MedSpa Director very carefully. This person needs to have exceptional customer service values, and be talented enough to choose and develop the right team for your MedSpa.
6. Marketing and Promotion
First of all you need to let all your current patients know about your new Medical Spa, but do not think this is enough! You will need to have a comprehensive marketing plan prior to your grand opening. You may want to offer free informational sessions on popular topics (i.e. wellness) or a special promotional treatment package.
In summary, Russell commented, "Do not underestimate the time, skills, or money needed to open and operate a MedSpa." According to Dunn and Bradstreet, 96 percent of businesses in America that fail, fail because of what is called managerial incompetence. "If you do not have the business skills or time; you must hire someone who does, or use experienced Medical Spa consultants," Russell says.
Jeff Russell is the President and CEO of the Oakridge Financial Group, which includes the healthcare financing divisions: Oakridge Healthcare and MedSpa Financing. MedSpa Financing specializes in providing turn-key financing options for doctors wishing to expand their practice with a Medical Spa. Jeff Russell has over 18 years finance and hospitality experience working for world class organizations, including: Fairmont Hotels, Club Med, and the Allianz Group. MedSpa Financing is a member of the International Medical Spa Association.
Earn More Money in Your Small Business by Creating a PIG
If you really want to earn more money with your small business than you need to strongly consider adding a P.I.G. Obviously, I am not referring to the questionably adorable pot bellied pig that many fine people have adopted for a pet. The concept of adding a Passive Income Generator to your business should be a top priority if you want long term income.
Franchisor; Ongoing Support and Ideas
Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes.
Learning and Growing
As you reflect on this year and prepare for next year, what are the lessons you have learned in business and how do you plan to use those lessons to grow your business in the year ahead?
Do You Want Your Own Fully Programmable ERP? - Part 3
Continuing from the second article:
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We all know how glorious those first warm days of spring feel. The trees are blooming, the birds are singing... boy, it's sure hard to keep your head out of the clouds when the skies are blue and the sun's shining brightly.
Family Business and Conflicts
What is a Family Business? A family business is basically any business in which the majority of the ownership or control lies within a family. Involvement of members of family in a business can bring with it its own complexities because the line between the business system is sometimes separated by a thin line from the family system. Sometimes these 2 positions overlap causing all sorts of conflicts.
Credit Repair Business Opportunities - Huge Profit Potential!
In the world today, many people are further in debt than they realize. When they finally come to understand they need help, they are on the brink of bankruptcy. However, President Bush's signature on the new bankruptcy law has changed this option. He has created booming credit repair business opportunities.
Small Business Server Business Tips
Top 3 Ways to Maximize Your Small Business Server Consulting Profits
Small Business Opportunities Magazine Business
A Small Business Opportunities Magazine is one of the new small business opportunities opening up everyday. More and more companies are looking to outsource for basic services, cutting their budgets in the process and increasing profits. With this happening globally, the small business opportunities available are increasing. This process will only benefit the company's bottom line, but will also open the door for more employees to own their own businesses and take control of their lives.
Finding the Right Virtual Assistant for Your Small Business
Articles abound advising the business community how to properly screen when looking for a Virtual Assistant (VA). Unfortunately, some of the advice may lead you astray, as it often ignores the fact that VAs are not employees but independent contractors providing professional business to business (B2B) services.
Top 10 Mistakes to Avoid When Joining a Professional Association
I'll be the first to admit that I went a little nuts when I moved I moved recently in terms of going all-out to participate in a variety of professional associations. I had some experience with most of the groups that I visited in other places I had lived, or had clients who had positive experiences with certain groups. I was so eager to become involved again in professional associations that instead of really paying attention to a group as it exists locally, I made decisions to join groups based on my past experiences and experiences of clients.
Where Can People Find Information About Starting A Business?
Approximately 200,000 new businesses are started each year. More people are expected to start a business for themselves this year than ever before. With economic fluctuations rippling through the business world, more and more people are getting laid off every day.
Looking for a New Office Chair?
Perhaps you are building a new home office or you are redoing the one you have. Or, maybe you are looking for an office chair to replace that broken down model sitting in your office. Regardless, the office chairs of today offer more then just comfort. Choosing an office chair can be as much fun as getting a raise! Well, maybe it's not that good, but it's still a great moment!
Provide Affordable Health Care To Employees At Little To No Cost To You
You can provide affordable health care plans to your employees. If you feel overwhelmed by health care plan costs, you may be able to achieve far more than you believe. Here is how.
Financial Fundamentals - What Every Small Business Owner Should Know!
Business owners rarely go into business to deal with the financial aspects of running a business. It's easy to understand why! You are passionate about the products or services you provide and want to focus your time there. The financial aspect usually falls to the bottom of the "desired responsibilities" list. It is critical to the long-term success of your business that you understand some of the Financial Fundamentals of being a business owner though. You don't have to be an accountant or financial analyst, but it is important that you have some key skills in your business toolkit to measure the financial aspects of your business. It's okay to outsource this activity so that someone else can do the work you don't like to do, but make sure you understand the output of the financial information. You'll need it to help you make informed decisions about your business. Remember! Accounting is not just about taxes. There's so much more to know about the numbers, so you'll know how your business is doing from the management perspective.
Tell Me The Reasons Why I Should Believe You?
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?
Creative Business Card Marketing
Announcements can be handed out as a business card
Will Adding a Car Wash to Your Fast Lube Add Additional Crime to Your Facilities?
Car Wash Crime in the Hood. Apparently not everyone is with us and certainly not everyone considers this to be a clean business. Latest car wash news. There was a HS Coach killed at a car wash in Aurora, CA Which is unfortunate. Here is the article. Still unknown why but the Police were investigating the shooting death this high school assistant football coach at a car wash near his home.
A Gift Basket Home Business is an Easy Way to Wrap up Profits
You want to know more about making money with your own gift basket home business. You are a creative person and want a career that you can control and find rewarding at the same time. What better way to do this then to start a gift basket business in your own home.
Choosing a Truck Wash Location in Nevada, Case Study
There are several well-known truck washes in the Great State of Nevada. Truckers need to get their truck washes as they travel West into California after coming off the mountains thru the weather, which dirties their trucks. There are two truck washes in Reno and two in Las Vegas, another strategically placed in Fernley to catch traffic coming from Las Vegas to Reno and on I-80 before the traffic. When picking locations from truck washes you must consider many factors and look for well-traveled crossroads, which are heavy on the truck traffic.
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