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How Your Business Can Win Online There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website. 10 Important Web Design Tips: SEO Friendly Website A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. The Next Marketing Tool: Deisgn Design sells. It's something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to "judge books by their cover." In other words, we shouldn't judge people or products by their appearance. But this isn't true in America. We do judge books by their cover ? in fact we spend billions of dollars on products that have prettier "covers." Quality Web Copy is the Key to Success Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere. Website Maintenance: What Does it Take to Manage Your Website? Every action has a beginning phase where you launch your activity, a middle period in which you must sustain and develop it and a conclusion. Many people set up a website enthusiastically but then they find that they don't have the skills or knowledge to maintain and develop it. So, what are the challenges in this middle phase of a website's life and how can you meet them? Creating Personal Web Sites (Part 2) This is the second part of a two-part article about creating a web site on the Internet and the tools that you will need to do it. Do You Want To Save Time With Your Web Design? It starts off simply; a few HTML pages, a few hyperlinks, some affiliate links. Your mother is proud of her clever son. Then you install a forum, some more content, maybe consider using a Content Management System (CMS). Wording Up Your Website Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Good Content Pays! Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for? Web Design: Use it to Showcase the Message If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy. Title Tags - How to Make Them More Effective The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags. Lead Capture Pages Explode Your Direct Sales Business Online! Are you building a direct sales or mlm business online? Using lead capture pages can significantly improve your recruiting results and save you lots of time and money! I have known a few people who earned 5-figure monthly incomes in their mlm businesses and they used lead capture pages for Internet marketing. Website Design For Small Businesses There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence? Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design Whenever singer John Mayer sings his romantic song, "Your Body is a Wonderland", I can't help but think of web sites and usability. As a usability consultant, I see the devotion to his lover, and the time he spent uncovering every detail of her being, as the way most web site designers think we approach their web sites. When the lyrics arrive at "Take all your big plans; And break 'em; This is bound to be a while", I start giggling. It makes me think of Amazon.com. I'll explain why. Save Thousands of Dollars by Creating Your Own Web Site With the advent of the Internet a whole new vista of business has opened up. Many erstwhile opportunities otherwise not available to us, many markets which were previously inaccessible are accessible to us now. We can transact with anyone anywhere across the world sitting in the comfort of our home. Custom Website Design - 7 Steps to a More Professional Website If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design. Web Templates: Replacing Designers? I've seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. The template vendor commented that he/she had known people to complete their websites in around two hours. Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. Why Your Site Should be Developed with CSS and Semantic Markup Why your site should be developed with CSS and semantic markup Some File Naming Tricks for Your Online Home Based Business Web Pages Conventional Wisdom states you should use Sub-Directories to organize your web Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings when you Do this, Many of the Page Ranking Algorithms in use today deem that pages closed to your Root are of a Higher Value then pages that are further away from your root. If you have 2 Web Pages with the Exact same content (web1.html and web2.html) http://yourdomain.com/web1.html and http://yourdomain.com/articles/training/web2.html |
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