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4 Things That Make A Web Site Great First you need original content. Content is the heart beat of any exceptional Web site. The ability to take a common subject and give it some interest and originality is a rare talent,but necessary to keep visitors coming back. Add a dash of humor, be sure to update once or twice a month and look out, you're on your way. Why Long Web Pages are Better than Short Ones Many Internet sites that try to sell you something have very long pages. Why is that do you think? Well, it appears that long, scrolling, web pages lead to more sales than short pages. This article explains why you need long web pages. Increase Your Website Sales Instantly If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy! Use Exclusive Content - When Reprint Articles Dont Do Enough There is no doubt that reprint articles can serve lots of search engine traffic to your site... All you have to do is to check your traffic logs and you will see how much traffic finds your site via one of the major search engines, as a result of those reprint articles being located on your website. How to Chose Stock Photography for your Web Site So you've decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that's right for you. Here are some tips to get you started so that you are happy with your choice. 7 Benefits of HTML Validation You may not bother with html validation or writing simple and clean code when designing your web site. Later you may find your site is slow loading, appears incorrectly in the main browsers and does not rank well for the major search engines. Why Hire a Professional to Design Your Web Site? Creating an appealing, functional, and effective Web site is much harder than it looks. It's not simply a matter of taking a company brochure or catalog, converting the text to HTML, and throwing in a few pictures (although many sites seem to have been created using this technique!). Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales It is common sense. The Next Marketing Tool: Deisgn Design sells. It's something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to "judge books by their cover." In other words, we shouldn't judge people or products by their appearance. But this isn't true in America. We do judge books by their cover ? in fact we spend billions of dollars on products that have prettier "covers." Selling Multiple Products? Avoid These Top Blunders When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers. Getting Along With Your Web Designer You're all ready to get started creating your web presence and you've found a skilled web designer to build your website for you. Do you know what he needs from you to do an efficient job? Good web design requires cooperation between the architect and the user to create a product that will serve its intended function, and you don't have to be an internet expert to do your part. There are a number of things you can do when working with a web designer during the building and maintenance phases to smooth communications, reduce confusion, get work done faster, and get the results you want. Ten Basic Steps For Building A Web Site That Works 1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc. Looking for a Web Design Company? Use a Web Design Directory Your business website tells a lot about your company. A poorly designed website will have your visitors questioning the quality of your business. A well thought out elegantly designed site would instill confidence in your visitors that you are a credible business to deal with. There is a saying in advertising, "It is better to not advertise than to advertise poorly". The same holds true for web design. There are so many Web Design companies now. How do you make an educated decision on which one to choose? Like every market that is saturated, you always see ads that read, "Hire us we are the best". Well how do you know that statement is true? Wouldn't it be great if you had a resource available to you that pre-screened Web Design Companies to narrow down your choices? To answer that question, yes there is, use a Web Design directory. Web Design directories are usually run by companies in the Web Design Industry. Using their knowledge to pre-screen the Web Design companies that submit their contact information to the directory insures that only quality Web Design Companies are listed. Most Web Design directories are categorized by region. Some use states, some use countries all in hopes of making your search that much easier. If you live in Alabama then you simply click the link that reads, "Alabama Web Design". Some Web Design directories will also allow you the customer to submit a quote request. Then they take your information and forward it to Web Design Companies that meet your criteria. This can be very helpful, as it eases the process of finding the perfect Web Design Company for your project. Along with a directory of different Web Design Companies, you may also find helpful articles to educate yourself, and help make the decision process a little easier. Look for articles that answer your questions, "What is PHP", or "How do colors affect your visitors' experience". Articles like these can give you a little incite as to what makes up a high quality website. Your business website is very important to help strengthen your image. It is often the first impression a potential customer will have about your company. Using a Web Design directory can ensure your visitors have a positive first impression that causes them to contact you to do business. Testimonials Can Increase Your Web Traffic We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy. Keep Your Navigation Simple! Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site: What to Ask Your Web Designer If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front. Let's talk a bit about what questions you may want to ask a potential design firm before they get started on your website. Bad Design Characteristics For A Website Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid. How a Custom Designed Website Can Help Your Business Over the years, the internet has grown into a marvelous avenue to promote your business. The Secrets of The Shriekers I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams. Web Design: How To Get Your Visitors To Stay Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. |
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