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Click Here See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Try putting a "Click Here" button at the bottom of your page that does not specify where it will redirect your customer to. This link should lead to a more interesting page; one that you feel should not be missed. It is amazing that people fall for this, no matter how bored they are on your site, with a "Click Here" button; chances are many people will push it just to see what happens. Some people even get a little deceptive and play mind games by putting a "Don't Click Here" button on their page. OF COURSE you'll click a "Don't Click Here," it is human nature. Imitation, The Smartest Form Of Flattery Unless you are an inventor, most likely you are selling a product or service that is being offered by someone else, somewhere, at some time. The first person to start your type of business would have gone through a lot of trial and error. Thank that person, as now you can not only profit by not repeating the same mistakes, but by learning what they do to get business. Understand Your Color Any design on a web application involves the effective input of color scheme in order to impress web surfers, instill a certain image or identity associated with the kind of web site it represents, and add impact to the web pages. However, very few possess the talent and skill of developing a harmonious color scheme. There are even very talented Web programmers who can develop just about any kind of application, but, for the life of them could not understand anything about color schemes. Your Site Map: Spider Food or Just A Light Snack? Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs sent out by search engines to review and index websites. These "spiders" (sometimes called "bots") are looking for a reason to list your site within the database of their particular search engine. It's hard work roaming around the 'Net non-stop, and these little guys need some nourishment from time-to-time. In fact, when spiders find some hearty "spider food" (a.k.a. a site map with some meat to it), they sit down to stay a while. That's a good thing! What is ASP.NET ASP.NET is a new programming framework from Microsoft for developing next generation web Applications. It is a framework built on the Common Language Runtime and introduces a new paradigm to server-side Web development. You Had Me At the Search Engine You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page. Re-Use The Links You Have When Revising Your Site! Many times I've seen a web site undergo a revision and everything is brand new, even brand new links! The Most Important Question To Ask About Your Web Site! When you design a website how do you start ? What I Look For In a Website As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy. Web Publishing Guide for the Beginning Entrepreneur (Part 1) The best things don't come easy. - Quoted You Too Can Have an Amazing Website It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on the web, the use of a professional website is not only a necessity, but a priority. Although it is a common thought that only large businesses can have top-notch websites, with the tools available today what seemed impractical can now be a reality. Best of all, designing an extraordinary website can be done without hiring expensive web developers to create your site from scratch. Usually the first comment I get from my customers is, "I have the idea, but not the tools." In this article, I will recommend which tools are the most helpful and where to find these tools so that you too can have an amazing website. Good Content Pays! Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for? Its No Good Having A Killer Product If You Dont Have A Killer Website Read the title of this article over a couple of times in your head so it really starts to sink in. How Your Business Can Win Online There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website. Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site ~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~ 5 Ways To Automate Your Site Automating your online business is one of the most important steps you can take to insure your success on the internet. Technology vs. Usability When JV Media Design was formed, the year was 1995 and the Internet was a very different place than it is today. Ten Basic Steps For Building A Web Site That Works 1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc. Top Ten Ways to Increase Web Sales - Part 2 You have only 10 seconds to impress your potential buyer. One-Product Sales Sites: Avoid These Top Blunders One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site. |
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