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Small Business Pricing Strategies TACTIC #1 -- Never simply slash your prices, unless you're trying to empty obsolete inventory. Instead, try repackaging your prices so they're more affordable in the short-run so more prospects can afford them. For example, rather than pricing your service for the year, "Our monthly newsletter is only $39 for the year." Instead, try "Our monthly newsletter is only $3.25 per month." If you accept credit cards, it's very easy to set up reoccurring monthly charges that are billed to your subscribers without having to intervene every month beyond the initial account set up. The upside to offering your subscription on a monthly basis is that you can now market a $3.25 headline versus a more expensive $39 headline, i.e. you're able to offer services at a more affordable rate without slashing prices. Maintaining Your Carpet Extractor in Your Auto Detail Shop Auto Detailing: Maintaining A Commercial Carpet Extractor (P)Refer to Grow Your Business (Although this article is geared towards small business owners, the information is just as applicable to a similar personal situation, only the action is slightly different.) Accounting Methods ? Cash and Accrual When starting a business, you have to determine the method you are going to use for accounting and paying taxes. The two choices are the cash method and the accrual method. Contract Cleaners ? A Guide for Business Part 2 In the first part of this article I put forward 7 questions that I believed were important to ask of your potential cleaning company. In this article I will explain the relevance of the first two questions and the answers you get to you as a business. Business Development Is Not An Event Cash flow. To stay in business, you've got to keep a steady stream moving through your company. The Responsibility Conundrum - Where art Thou? Mr/Ms, 'not me' is often on holidays in your business. Yes come rain or shine they attend the workplace and put in the day for you; coffee to drink, gossip to catch up on, spying on management and colleagues, frequent toilet breaks, long lunches, long phone calls and let not forget the email needs to be checked and replied. Off course the home business needs more customers so a few phone calls here and there are quite appropriate so they think! Computer Related Habits From Small Business Owner - Be Prepared, Avoid Despair Aside from the fear of losing a spreadsheet or research project prepared for a client, what prompted me to write this article was the realization that it takes nothing short of persistent follow up to stay ahead of computer threats which could ruin my business. I also accepted the fact that keeping my computer free of viruses and spam is paramount to ensuring my computer is not going to harm others. Franchising 101- What You Absolutely Need to Know Franchising has made the world look really small. The well known flavors are now not just restricted to a single town or city but can be enjoyed world wide. Otherwise it would only be a dream for somebody in Asia to wear the fashion of Europe, for the West to have delectable food of the East etc. Globally as well as domestically the system of franchising has something good for everyone. Launching your Business with a Chamber of Commerce Why are Chambers a good launching pad? The Triple A Way to Spark Your Companys Profits Winning small and home based businesses today must continually shake things up to stay in the game. Whether it's adding new marketing twists on existing products and services or anticipating customer wants with compatible new items you can add to your product mix, hatching new ideas and concepts is vital to a profitable company. Franchisor; Ongoing Support and Ideas Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes. Reaping the Rewards of Cost Cutting In these days of insecurity and uncertain futures, the tendency is to manage for survival but the smart business leaders are actively hunting for profits. SBIR - A Nice Add-on Business If you are a small business and qualify to participate in the SBIR program, it is a natural enhancer to your existing business. If you are small enough you may be able to start a company using SBIR funding, but you will soon come to realize that if your sources of income are not diversified (with SBIR being only one source) you might fall victim to funding cycles and no income. Although the Government provides funding to spawn technology its dual mission is to help that technology grow into viable commercial technology. If you can not bring your SBIR funding to fruition via commercialization, then you may find yourself receiving less and less funding as the years unfold. Do You Need the Help of a Virtual Assistant? Running a business, whether large, small or in your home, is full of challenges. Getting the day-to-day tasks completed, e-mail, faxes and telephones answered, bills and statements sent out, reports run, schedule updated, travel arrangements made, marketing pieces and website updated, as well as a plethora of other tasks, can be downright daunting. Combating Over Regulation of Small Business Many small businesses do quite well due to the blood, sweat and tears of their proprietors. Unfortunately in doing to well often you find that the competition uses the government to attack you. They do this by complaining to various local agencies about how you are not following certain rules, such as the dumpster out back has broken hinges on the doors or that your handicap spot in front of your store is fading? Often they will even make stuff up simply to get the enforcement folks out there who will start to go through your business with a fine toothcomb, we all know what that means, they will indeed find something wrong and you will get a fine of some type. This general harassment is so common that it takes its toll on the small businessperson. 5 Steps To Success for Small Business Owners Everyone wants to succeed in life. Most people want to succeed in business. And no one starts a business of any sort wanting to fail. How Most Business Owners Sabotage Their Success Owning a business is a challenging endeavor. If you're like many novice small business owners, you've taken numerous risks with your time and your money, only to see all of your efforts producing little or no result. This can leave you frustrated and ready to give up. That's no surprise. The more we focus on the negative parts of owning a small business the more negative results we will attract. Learning how to deal with obstacles is the key to avoiding failure. Those small business owners who never learn to deal with obstacles will often become overwhelmed and end their business. Negative thinking is the center of the small business failure scenario. Forming a Corporation ? Investors You've come up with the best idea since sliced bread, figured out a business name and formed a corporation. There is, however, one small problem. You need money. Welcome to the world of investing. Small Businesses with BIG NAMES: Protect Your Trademarks and Reap the Rewards You're a small business owner with a hot new product or service and you're deciding what to name it. Perhaps you've even hired a graphic designer to create a flashy logo to go with it. You may have ruled out trademark registration as too expensive or even unnecessary because you only plan to sell in your local area. This article will show why nearly every business can benefit from trademark protection, and how a new option makes professional trademark assistance affordable for most small businesses and entrepreneurs. |
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