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South Beach Diets and Fast Food Franchises
Franchised Business Models and American Diets could be at odds. Yes there is significant issues with this in franchising. First before I get into my discussion for fear of someone, screaming foul. I would like to point to Krispy Kreme's recent crash as an example of the changes in consumer buying behavior. We also noticed the IFA-International Franchise Association and the comments made by the Restaurant Association calling this Atkins, South Beach Low Carb Diet a mere fad. I can understand why the IFA wishes to help their members by quoting articles such as this one: http://www.suntimes.com/output/news/cst-nws-usda04.html And the USDA is right to make a statement as the shift and focus on the Atkins Style and South Beach Diets are helping Americans lose weight and causing a severe shift in the eating habits. Last time the shift was the five food groups 30 years ago, which caused the obesity of today. Even today the GAO discusses the need for changes in school meals programs and nutritional reasoning and how this will effect pricing and competitiveness: "School Meal Programs: Competitive Foods Are Available in Many Schools; Actions Taken to Restrict Them Differ by State and Locality." Obesity slows the human spirit and energy levels and adversely effects productivity in our country, making us lazy, stupid and fat. You can tell by looking at your employees in your franchised business on the frontline. The USDA is attempting to assist industry with this very fast shift which came out of the blue. After all a big and immediate switch in dietary consumption from consumers will affect farmers, wheat growers, etc. in a very big way. Too fast of a pendulum swing as we are seeing now could adversely effect the agricultural industry. Which today is highly government subsidized, but soon may be a huge target of the WTO as other countries complain. We see conservative think tanks, like the Heritage Group, CATO Institute, Ayn Rand Foundation, discussing the issues of Free Trade and Corporate Welfare. Most of the subsidies go to the Corporate Farmers not the little guy who is used as a reason to write the checks. If people eat less wheat then wheat farmers take a huge hit. Cattle ranchers may see lower prices for grain and they will be glad to see they are selling more beef too. Remember the old Wendy's Commercials made famous by Dave Thomas? Well instead of "Where's the Beef" it is going to be "Where's the Bun?" And we already see how much the diet issues effect fast food when Subway had blockbuster sales increases after their campaign where the fat guy lost weight by eating there everyday. Personally, I once went to that Subway store that he made famous and there were some cute girls working there behind the counter too, so some of his motivation to go there was probably due to the cuties or babes behind the counter? Never the less, what ever his reasoning was it worked, he lost weight and a smart marketing exec at Subway saw this and scored one of the greatest marketing campaigns ever, ranks right up their with; "Two-All Beef Special patties, pickles, lettuce tomatoes?on a sesami seed bun" and the Taco Bell Dog and the "Have it Your Way" and the Low Down Menu and the like. Every ten years or so there is a call to action for healthy Americans and that means watching what you eat. Is this a short term trend? Well, not really it is a cycle set forth by Health Care Professional and a mandate for America. We have heard Presidential talks on this. We have heard recently that Diabetes has surpassed AIDS for death counts. Over weight causes heart disease etc. Moderation of things like ice cream and donuts is going to be a tough one. Nearly all the Fast Food Restaurants have had articles, PR and advertising telling of their low carb deals. Atkins lives on in spirit. Low Carb foods are flying off the shelves at Wal-Mart, Albertson's, Safeway, Win Dixie, Piggy Wiggly, Hughes, HEB, etc. See for yourself, some of these shelves have only a few items left on them each time you shop. Well if anyone says that trend is going away, I would respectfully disagree but be willing to listen to well articulated ideas that maybe contrary to this observational comment. As a matter of fast as I sit at Starbucks and chat, I hear people say they are on a new diet. Literally 1 in 3 people I talk to? So it is not a 20% trend it is a 30% plus trend. And we know from watching modern day trends such as the Homosexual movement and Credit Card Consumption trend, wireless trend, Debit Card preferred payment choice trends that once you beat that 8% barrier it cannot be called a fad. No folks this is not a short term anything. People I have talked to are happy to look better, feel better, etc. Soon they will be at a weight to start working out again too. It was not all that long ago that Body Builder Arnold the governator headed up Bush Seniors get in shape program, and we see a return of a cycle and the trend is to eat different than the 30 year old food pyramid we were teaching the boomers and Ex'ers. If you are looking to buy a franchise, which involves food, check out the lines at the outlets folks, because we are seeing things not look so good. If you are wondering which business will perform better, watch the public as they vote with their dollars. This will help you visualize what is happening and the full extent of this newest trend. We have seen Duncan Donuts switch to upscale coffee shops in the urban and suburbs to compete against Starbucks, and those are well received. And to their credit I say excellent work, they saw that one coming. In franchising nothing is guaranteed either you roll with the punches and you adapt to the market or you become an old Fad, one which is not necessarily going to deliver you your American Dream. Show me a food franchise without a sign in the window saying low carb and I will show you a fast food franchise, which has no lines and less same store sales in this quarter. Low carb a trend? No, it is just getting started. Companies are working extra hard to meet the rising demand of the consumer. Any franchise system denying this trend will have stores sales plummet and franchisees upset. Those brands which are known for high carb type foods, will have to spend big or be very innovative in their marketing to re-train customers, not as easy said than done. Any business including C-Stores, 7-11 and Truck Stops must also listen to the customers. As the attitude, consumer buying behavior and consumer sentiment is changing in America along with their belt size. "Convenience Store News" had a two page story on this very thing this months issue confirming our observations, that industry is changing and expect new low carb impulse food items to be emerging everywhere, this is a good thing. People soon will be buying smaller clothes and fitting into their old favorites. You can already see this at the donation stations and thrift stores from my discussions from those wonderful American Volunteers giving their 2000 plus hours, thank you for this. Some consumers say they tried the low carb diets but they made them constipated, even so anyone who would say low carb diets are a fab is really the one full of crap. We appreciate the USDA trying to uplift the industry spirits by telling the Food Associations that it is a fad, but to claim they know the future on this without looking at the trend is an incorrect view of observation. Even the GAO has studied these things: "Nutrition Education: USDA Provides Services through Multiple Programs, but Stronger Linkages among Efforts Are Needed." My advice to the franchise buyer? Sure, if you are looking to get into business for yourself; stay away from franchise offerings, which have long branded histories of the types of food associated with high carbs of fattening products. Newer franchises with less brand recognition can shift faster and re-educate quicker. Do not invest in a franchise with food unless you see that the franchisor and marketing departments are focused on this low carb issue. And check out the stores themselves the outlets are people lining up? Sit near the register and listen to what people ask, order and say, you will immediately say, you're right. If you run a small business of any type which sells food, buy those things that will be wanted by those who are on these new diets. That is what they want and it is good for America and our future health care costs, quality of life and life expectancies. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES: Viking Therapeutics Threatens Pharma Giants In Obesity Drugs Investor's Business Daily Woman shows how she lost 31 kg in 24 weeks: Shares pics of her weekly progress to motivate followers on Instagram Hindustan Times Intermittent Fasting May Result in Weight Loss and Improve Metabolic Syndrome, Per New Study EatingWell Hims & Hers Health Asserts Demand For Its Compounded Weight Loss Offering To Continue Despite Resolved Supply Shortages Yahoo Finance Eli Lilly’s weight-loss drug no longer in shortage, FDA says The Washington Post Eli Lilly’s Weight-Loss, Diabetes Drug Shortages Are Over, FDA Says - WSJ The Wall Street Journal Jelly Roll's Wife Bunnie XO Details TMI Experience "Microdosing" Weight-Loss Drug - E! Online E! NEWS Hims & Hers Health stock tanks after FDA says competitor Eli Lilly's weight-loss drug shortage is over Fast Company Can intermittent fasting help with weight loss? Harvard Health Could unfiltered coffee help reduce visceral fat, aid weight loss? Medical News Today Weight Loss Drugs 101: Benefits and risks you need to know before picking up a prescription VCU Health Jelly Roll can't keep the smile off his face as he takes to the stage after almost 300lb weight loss HELLO! Mounjaro and Zepbound Are No Longer in Shortage, F.D.A. Says The New York Times Jelly Roll’s wife Bunnie XO details horrifying experience ‘microdosing’ a weight loss drug The Independent Hims & Hers Health Stock Falls as FDA Drops Eli Lilly Weight-Loss Drugs From Shortage List Investopedia Is Green Tea Really ‘Nature’s Ozempic’? The New York Times 90 Day Fiancé's Ashley Michelle Reveals Big Career News After Jaw-Dropping Weight Loss Makeover Screen Rant 9 causes of sudden weight loss in women Health shots Nutritionist reveals powerful impact of ‘changing your speed of eating and not your actual diet’: Slower is better Hindustan Times The Weight Loss Hacks That Claim to Work Like Ozempic The New York Times 'Love Is Blind' Star Hannah Jiles Opens Up About 45-Pound Weight Loss: 'You Feel Like You Have To Be Perfect' Women's Health Christina Aguilera continues to spark fan concern with dramatic weight loss: ‘She’s too thin’ Page Six “I’m Ozempic In A Bottle”: Christina Aguilera’s Drastic Weight Loss Sparks Concerns Among Fans - AOL Weight Loss Story: 57-year old software engineer loses 20 kgs by following this routine The Times of India Fatty Liver Disease: The Process Behind the Benefit of Weight Loss Drugs Yale School of Medicine Weight-loss drugs change shopping habits The Washington Post Wegovy weight loss: The science and the hype DW (English) Time-restricted eating linked to greater blood sugar control and fat loss Medical News Today Guest column | I’m fat. Here’s why I’m not taking a weight loss drug. The Washington Post Weight-loss drug linked to fewer COVID deaths Harvard Gazette Popular diabetes and weight-loss drug associated with lower opioid overdose risk The Daily | Case Western Reserve University Weight loss drug breakthroughs, gene therapies, and more: 8 clinical trials to watch right now Yahoo! Voices Eli Lilly Eyes New Trials For Weight-Loss Drugs In Non-Obese Patients - Eli Lilly (NYSE:LLY) Benzinga Ozempic’s cousin drug liraglutide is about to get cheaper. But how does it stack up? The Conversation Indonesia How Kelly Clarkson Lost 60 Pounds After A Health Scare Women's Health Bunnie Xo Reveals She’s ‘Microdosing’ Weight Loss Medication Taste of Country Weight-loss drugs have changed culture The Economist Weight Loss Story: This teacher lost 32 kg post-pregnancy weight in 8 months through running The Times of India Study identifies weight-loss drug target in the brain: Newsroom UT Southwestern Eli Lilly weight-loss drug shortage ends, shaking up telehealth Modern Healthcare The Medical Minute: What to know about Ozempic and weight loss drugs Penn State Health News Yes, Probiotics Can Help With Weight Loss—But Which Ones Are Best? Prevention Magazine Is orange good for weight loss? Here’s how they work Health shots |
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