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Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time".

What?s the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?


How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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Campaign Asia-Pacific

Publicis returns to organic growth in second quarter
Campaign Asia-Pacific
Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America. Organic revenue, which excludes the impact of ...

and more »


BBC News

Advertising watchdog to get tough on gender stereotypes
BBC News
Advertisements that show men failing at simple household tasks and women left to clean up are set to be banned by the UK advertising watchdog. The Advertising Standards Authority will crack down on ads that feature stereotypical gender roles. Ads that ...
Britain to Crack Down on Gender Stereotypes in AdvertisingNBCNews.com
UK Bans Gender Stereotypes in AdsAdAge.com
Britain Cracking Down on Gender Stereotypes in AdsNew York Times
Fox Business -Pacific Standard -Advertising Standards Authority
all 109 news articles »


San Francisco Chronicle

Editorial: Bill would bring truth to political advertising
San Francisco Chronicle
Californians have a right to know the true source of funding on ballot measures. Period. The law should be straightforward and strong: The donors should not be obscured by money-laundering schemes or deceptive names such as “Californians for Puppies ...



The Strange War on Alcohol Advertising
American Spectator
Earlier this year, there began a drum beat to ban drinks advertising. There was the Washington Post, which ran an article titled, “For women, heavy drinking has been normalized. That's dangerous.” To ensure readers were sufficiently panicked, they ...

and more »


The Difference Between Marketing and Advertising and Why You Need Both in Your Life
Inc.com
On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there's a huge difference, and being able to differentiate between ...



Seeking Alpha

Why Google AdSense Is The Heart And Soul Of Alphabet's Advertising Empire
Seeking Alpha
There are hundreds of Google articles published here at Seeking Alpha. Not one managed to correctly pinpoint what makes its digital advertising program so effective. Google's domination of the global digital advertising industry is due to its crowd ...



What Marketers Should Know About Facebook and Native Advertising
Adweek
While Facebook's owners have monetized the social network with great success (co-founder and CEO Mark Zuckerberg's net worth jumped by $5 billion in just two weeks earlier this year), driving revenue from this marketing spend remains elusive for brands.

and more »


Tech Disruptors' Growth Analyzed in New Video Advertising Bureau Report
Broadcasting & Cable
NEW YORK – July 19, 2017 – The Video Advertising Bureau (VAB) today released a new report, “The Market-Changer's Playbook: Why TV Is Where Disruptors Go To Grow Big,” which examines the TV advertising spend of 35 startup and tech companies ...



WIAT 42

Human traffickers target teens and children with local advertising
WIAT 42
PELHAM, Ala. (WIAT) — Police say human trafficking predators are using any and every means available to find victims, including seemingly harmless grassroots advertising. “Yeah, it occurs everyday in every neighborhood across the country,” said ...



Los Angeles Times

TV networks sell a record $19.7 billion in advertising at surprisingly ...
Los Angeles Times
Despite challenges in the industry, television networks saw an increase of 5.9% for their ad time.

and more »

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